Are you following the best Asian beauty gurus? If not, you’re seriously missing out!
Since Michelle Phan burst on the scene in 2010, Asian makeup artists have been creating a niche for themselves and their subscribers on YouTube. These ladies create compelling beauty, fashion, and lifestyle content daily, bringing their unique perspectives to wide-reaching audiences. They show the world that Asian beauty influencers have so much more to offer than the latest K-beauty trends (although some of these vloggers share those, too!).
It’s time to diversify your subscription page. These top gurus will blow your mind.
LA-based vlogger Claire Marshall started as a professional makeup artist, creating looks for photographers and stylists from New York to Los Angeles. Although she began in the makeup world, her YouTube channel evolved to include so much more. Marshall's nearly one million subscribers are privy to both beauty and lifestyle content, like tutorials on packing for vacations, favorite beauty product roundups, and fresh outfit ideas. Subscribe to get it all!
Korean-American Sophia Chang is quickly becoming one of the most popular vloggers on YouTube, with a subscriber count of over 700K. Chang started her YouTube account in 2009, and she committed even as a busy student at California's Fashion Institute of Design and Merchandising. Her content highlights her favorite things - fashion, makeup, and Korean food. She's also close with YouTube star Weylie Hoang. The two collaborated on monolid makeup tutorials in the past! Give Chang a follow here.
This Korean-American YouTuber is one of the OG fashion bloggers. She launched her channel, ClothesEncounters, in 2010. As of 2018, her platform amassed over two million subscribers. Im collaborated with ColourPop on a limited-edition makeup collection (with the adorable name Jenn Ne Sais Quoi). She even worked with major fashion houses like Calvin Klein. Today, her YouTube channel encompasses fashion, makeup, lifestyle, and even relationship advice!
YouTube beauty guru Weylie Hoang was only 15 when she published her first tutorial for pink and orange eye makeup. She really gained popularity in 2010, though, when her YouTube videos went viral. Hoang's videos consist of hair and beauty advice, and anything random. She calls herself, "the sister you never had... or the sister you never wanted." Basically, she's relatable!