The Best Asian Beauty Influencers To Watch If You Want To Step Up Your Beauty Game

Are you following the best Asian beauty gurus? If not, you’re seriously missing out!

Since Michelle Phan burst on the scene in 2010, Asian makeup artists have been creating a niche for themselves and their subscribers on YouTube. These ladies create compelling beauty, fashion, and lifestyle content daily, bringing their unique perspectives to wide-reaching audiences. They show the world that Asian beauty influencers have so much more to offer than the latest K-beauty trends (although some of these vloggers share those, too!). 

It’s time to diversify your subscription page. These top gurus will blow your mind.


  • 1
    20 VOTES

    Hye-Min Park

    Hye-Min Park
    Video: YouTube

    Better known by YouTube name Pony, Hye-Min Park is a Korean beauty guru who does crazy things with makeup. She can completely transform herself into Kylie Jenner, for example. In Korea, Park modeled for e-commerce fashion brands. Now, her brand is all her own, and she has 3.5 million subscribers tuning in to her makeup tutorials. She recently worked on a makeup line with K-beauty brand Etude House. Subscribe to her channel, and be the first to know about future collabs!

    20 votes
  • 2
    19 VOTES

    Claire Marshall

    Claire Marshall
    Video: YouTube

    LA-based vlogger Claire Marshall started as a professional makeup artist, creating looks for photographers and stylists from New York to Los Angeles. Although she began in the makeup world, her YouTube channel evolved to include so much more. Marshall's nearly one million subscribers are privy to both beauty and lifestyle content, like tutorials on packing for vacations, favorite beauty product roundups, and fresh outfit ideas. Subscribe to get it all!

    19 votes
  • 3
    19 VOTES

    Jenn Im

    Jenn Im
    Video: YouTube

    This Korean-American YouTuber is one of the OG fashion bloggers. She launched her channel, ClothesEncounters, in 2010. As of 2018, her platform amassed over two million subscribers. Im collaborated with ColourPop on a limited-edition makeup collection (with the adorable name Jenn Ne Sais Quoi). She even worked with major fashion houses like Calvin Klein. Today, her YouTube channel encompasses fashion, makeup, lifestyle, and even relationship advice!

    19 votes
  • 4
    9 VOTES

    Michelle Phan

    Michelle Phan
    Video: YouTube

    Vietnamese-American Michelle Phan started her YouTube channel early. She became one of the first famous beauty vloggers in 2010 after her Lady Gaga makeup tutorial went viral. Phan's career has been a whirlwind ever since. She was an ambassador for Lacome; she launched her own makeup line; and she created a makeup subscription company called Ipsy. 

    Then Phan's makeup line failed, and she disappeared from the spotlight for years. She's back, though, and her makeup line is reinvigorated. Keep up with everything by subscribing to her channel; 8.9 million followers can't be wrong.

    9 votes
  • 5
    6 VOTES

    Ellen V Lora

    Ellen V Lora
    Video: YouTube

    You may know Ellen V Lora (AKA Pure Evl) from her blogging days, but this beauty and lifestyle blogger made the jump to YouTube. Now she vlogs about her life, daily. Lora credits her USC degree in Costume Design for her fascination with storytelling through fashion. Her passion is visible on Instagram as well. Follow along to marvel at her perfect mermaid hair.

    6 votes
  • 6
    8 VOTES

    Stephanie Villa

    Stephanie Villa
    Video: YouTube

    Stephanie Villa garnered over 300K subscribers in her time on YouTube. If her name doesn't sound familiar, that's because she's known as Soothing Sista. On her channel, you can expect to find beauty tutorials and product round ups that focus on self-empowerment for people of all sexual orientations and gender identifications. After all, Villa does have a degree in gender studies from UC Davis. You should totally join the "Sistahood" if you haven't already.

    8 votes