Are you following the best Asian beauty gurus? If not, you’re seriously missing out!
Since Michelle Phan burst on the scene in 2010, Asian makeup artists have been creating a niche for themselves and their subscribers on YouTube. These ladies create compelling beauty, fashion, and lifestyle content daily, bringing their unique perspectives to wide-reaching audiences. They show the world that Asian beauty influencers have so much more to offer than the latest K-beauty trends (although some of these vloggers share those, too!).
It’s time to diversify your subscription page. These top gurus will blow your mind.
LA-based vlogger Claire Marshall started as a professional makeup artist, creating looks for photographers and stylists from New York to Los Angeles. Although she began in the makeup world, her YouTube channel evolved to include so much more. Marshall's nearly one million subscribers are privy to both beauty and lifestyle content, like tutorials on packing for vacations, favorite beauty product roundups, and fresh outfit ideas. Subscribe to get it all!
This Korean-American YouTuber is one of the OG fashion bloggers. She launched her channel, ClothesEncounters, in 2010. As of 2018, her platform amassed over two million subscribers. Im collaborated with ColourPop on a limited-edition makeup collection (with the adorable name Jenn Ne Sais Quoi). She even worked with major fashion houses like Calvin Klein. Today, her YouTube channel encompasses fashion, makeup, lifestyle, and even relationship advice!
Stephanie Villa garnered over 300K subscribers in her time on YouTube. If her name doesn't sound familiar, that's because she's known as Soothing Sista. On her channel, you can expect to find beauty tutorials and product round ups that focus on self-empowerment for people of all sexual orientations and gender identifications. After all, Villa does have a degree in gender studies from UC Davis. You should totally join the "Sistahood" if you haven't already.
Ellen V Lora
You may know Ellen V Lora (AKA Pure Evl) from her blogging days, but this beauty and lifestyle blogger made the jump to YouTube. Now she vlogs about her life, daily. Lora credits her USC degree in Costume Design for her fascination with storytelling through fashion. Her passion is visible on Instagram as well. Follow along to marvel at her perfect mermaid hair.