Wheaties boxes have been featuring famous athletes since 1934, and the cereal has helped many pro sports figures become household names. This is a complete list of athletes on Wheaties boxes, including teams and individual athletes. Why? Because Wheaties + athletes is like the marketing campaign of champions. And for the record, my personal favorite Wheaties box will always be the 1985 Pete Rose one.From the first athlete on Wheaties box, up to today, when you buy a box of Wheaties, you know you're going to see one of your favorite sports star s. The Wheaties cereal box is a classic piece of American culture and this list will take you on a trip through time and Wheaties box athlete history.