Nostalgia

Delicious Facts You Didn't Know About Bagel Bites

The mere mention of Bagel Bites is bound to send any '90s kid into a nostalgic haze. The sounds of that infamous jingle, the omnipresent commercials starring professional skateboarder Tony Hawk - can't you just feel yourself being transported back to 1998? Even if you devoured the frozen snack by the 72-count Costco box, there are many Bagel Bites facts that you probably don't know.

Have you ever wondered, "How are Bagel Bites made?" After all, every time you tried to recreate them at home, they never tasted as good as the frozen kind. Seriously, where did they even get those tiny bagels?  Take a bite out of these toasty facts about Bagel Bites and find out.

  • The Company Was Bought Out Just Six Years After Its Inception

    The Company Was Bought Out Just Six Years After Its Inception
    Photo: GYLo / flickr / CC-BY-ND 2.0

    When Bob Mosher and Stanley Garczynski invented Bagel Bites in 1985, they had no idea how quickly success would come. They made $1 million in their first year, $6 million in their second, and after that, big brands starting hounding them to sell. They held out until 1987, when they sold the company to John Labatt Co., a major Canadian food manufacturer.

  • Heinz Scooped Up the Brand in 1991

    Heinz Scooped Up the Brand in 1991
    Photo: I-5 Design & Manufacture / flickr / CC-BY-NC-ND 2.0

    In 1991, Heinz bought a large portion of John Labatt Co., which owned Bagel Bites. In the deal, Heinz snagged the tiny treats and began selling them under their Ore-Ida brand, which also produces other frozen foods.

  • They Were Originally Marketed to Moms

    They Were Originally Marketed to Moms
    Video: YouTube

    Before the days of Tony Hawk hyping Bagel Bites, the company aimed to appeal to moms. The thinking was that mothers would be the main buyers of the snacktastic treats. The marketing strategy eventually shifted to focus on tweens. Bagel Bites senior product manager Richard Yoder said in 2000 that "until mid last year, we were very much targeting moms as gatekeepers."
     

  • Tony Hawk Served as the Bagel Bites Spokesperson

    Tony Hawk Served as the Bagel Bites Spokesperson
    Video: YouTube

    Tony Hawk has become synonymous with Bagel Bites. The company used the hype surrounding the professional skateboarder's video game franchise and made him the spokesperson of the company. How could anyone forget those classic commercials with the Birdman hawking Bagel Bites from atop his board?