Face it, with the rise of makeup tutorial videos and more millennials preferring YouTube to TV, beauty bloggers are basically the new Hollywood elite. And much like we do with headline-provoking Hollywood feuds, we love to curl up with a cup of hot tea and watch these influencers throw down.
Makeup artist feuds are actually much more common than you might think, especially in the age of YouTube reviews where bloggers don’t think twice about putting a brand or each other on blast. Social media definitely plays a part, too. Jeffree Star, alone, has started countless beefs over makeup and everything else with a single Tweet.
Here are the best beauty industry draggings of all time.
Jeffree Star Vs. Kylie Jenner
What is it with Jeffree Star and his need to call out the Kardashian-Jenner clan? When Kylie Jenner launched her lip products with Kylie Cosmetics, makeup artist and vlogger Jeffree Star was not impressed. He tweeted his disdain for the quality of the lip gloss applicator and all hell proceeded to break loose.
Other disappointed Kylie Cosmetics customers started tweeting pictures of their faulty applicators and the controversy got so big that King Kylie herself issued an apology video and sent a brand new applicator wand to everyone who originally received a faulty product.
Even though Jenner didn't mention Jeffree Star, he maintains that he's the reason for her company's improvement. "How ironic that it took ME giving an honest review which got world wide attention, to get @kyliecosmetics to make a statement..." he tweeted. "There's no beef, I just have a passion for makeup and this industry. Glad the issue is now resolved."
Everything seemed fine for a while... until Star tweeted that he'd been removed from the Kylie Cosmetics PR list at the end of February 2018. "I love when I speak the truth about a product, and then I get removed…," he said. "Hahaha these companies really be scared of the truth getting out to a huge audience."
Manny MUA Vs. Matt Walsh
Dads, this is why you need to be there to raise your sons. pic.twitter.com/8ybirgppKi— Matt Walsh (@MattWalshBlog) January 6, 2017
When Maybelline announced its first ever male ambassador, makeup blogger Manny MUA, makeup junkies everywhere were thrilled. Finally, inclusiveness and diversity were becoming the norm.
Conservative blogger Matt Walsh felt otherwise and tweeted out a photo of the male artist with the caption, "Dads, this is why you need to be there to raise your sons." He continued to pen an entire op-ed for The Blaze on preserving masculinity and promoting gender norms.
Manny MAU responded with some serious sass: "My dad actually works for me and is SO PROUD of me... sorry bout it." It's pretty obvious who's the victor of this fight.
Kylie Jenner Vs. Vlada Haggerty
The tension between makeup artist Vlada Haggerty and Kylie Jenner started when the @kyliecosmetics Instagram account reposted one of Haggerty's creations without proper accreditation. The image, which depicted those super-recognizable, dripping metallic lips, was picked up by the press as a teaser for Jenner's next launch.
Haggerty had no problem calling out Kylie Cosmetics for stealing her photo and the makeup brand edited their Instagram caption to credit the artist's work. After continued controversy, though, they deleted the photo altogether.
Think that's the end of that? Not exactly. Months later, another KC campaign ripped off Haggerty's original work. The makeup artist fought for credit with the hashtag #createorcredit, and later updated her fans saying, "The issue has been resolved."
Stephanie Nicole Vs. Kylie Jenner
Beauty blogger Stephanie Nicole was savage with her takedown of Kylie Cosmetics Lip Kit reformulation. While Nicole posted a favorable review of the first time Lip Kits, she was not happy when the company decided to alter their formula.
Nicole alleged that Jenner's products and Colourpop Cosmetics matte lipsticks were made by the same company - Seed Beauty. From there, she broke down the ingredient list in each brand's formula and they ended up being almost exactly the same. The biggest difference was the price point.
Stephanie Nicole called out Kylie Cosmetics for charging $29 for what was essentially the same formula in the $6 Colourpop version.
Kylie Jenner's super-chill response? "We don't have the same formula or exact colors but they are my friends and they do have some [bomb] products that I love. Check them out."