Face it, with the rise of makeup tutorial videos and more millennials preferring YouTube to TV, beauty bloggers are basically the new Hollywood elite. And much like we do with headline-provoking Hollywood feuds, we love to curl up with a cup of hot tea and watch these influencers throw down.
Makeup artist feuds are actually much more common than you might think, especially in the age of YouTube reviews where bloggers don’t think twice about putting a brand or each other on blast. Social media definitely plays a part, too. Jeffree Star, alone, has started countless beefs over makeup and everything else with a single Tweet.
Here are the best beauty industry draggings of all time.
Jeffree Star Vs. Kylie Jenner
What is it with Jeffree Star and his need to call out the Kardashian-Jenner clan? When Kylie Jenner launched her lip products with Kylie Cosmetics, makeup artist and vlogger Jeffree Star was not impressed. He tweeted his disdain for the quality of the lip gloss applicator and all hell proceeded to break loose.
Other disappointed Kylie Cosmetics customers started tweeting pictures of their faulty applicators and the controversy got so big that King Kylie herself issued an apology video and sent a brand new applicator wand to everyone who originally received a faulty product.
Even though Jenner didn't mention Jeffree Star, he maintains that he's the reason for her company's improvement. "How ironic that it took ME giving an honest review which got world wide attention, to get @kyliecosmetics to make a statement..." he tweeted. "There's no beef, I just have a passion for makeup and this industry. Glad the issue is now resolved."
Everything seemed fine for a while... until Star tweeted that he'd been removed from the Kylie Cosmetics PR list at the end of February 2018. "I love when I speak the truth about a product, and then I get removed…," he said. "Hahaha these companies really be scared of the truth getting out to a huge audience."
Jeffree Star Vs. Kim Kardashian West
Umm... Kim what is going on with those new swatches?? �� Looks like chalk �� pic.twitter.com/yCTZg2UhZu— Jeffree Star (@JeffreeStar) August 14, 2017
Jeffree Star clearly isn't afraid to cause a scandal; he's been in so many makeup feuds at this point that it's easy to lose count of them. No one could forget his feud with Kim Kardashian, though, which started with swatch insults and devolved into a debate on racism.
When Star tweeted his thoughts on Kim K's new powder contour palette swatches (which were not favorable), Kardashian's social media followers pounced. It got so out of hand that the contour queen herself took to Snapchat to ask fans to leave Star alone. She actually asked them to forgive Star for the racist comments he'd made in the past. With that, Kardashian's fans turned on her, prompting the mogul to take back her kind words about Jeffree Star and apologize.
Star has since apologized for all the racist remarks he made in the past, but this fan-fueled feud is still going strong.
Manny MUA Vs. Matt Walsh
Dads, this is why you need to be there to raise your sons. pic.twitter.com/8ybirgppKi— Matt Walsh (@MattWalshBlog) January 6, 2017
When Maybelline announced its first ever male ambassador, makeup blogger Manny MUA, makeup junkies everywhere were thrilled. Finally, inclusiveness and diversity were becoming the norm.
Conservative blogger Matt Walsh felt otherwise and tweeted out a photo of the male artist with the caption, "Dads, this is why you need to be there to raise your sons." He continued to pen an entire op-ed for The Blaze on preserving masculinity and promoting gender norms.
Manny MAU responded with some serious sass: "My dad actually works for me and is SO PROUD of me... sorry bout it." It's pretty obvious who's the victor of this fight.
Kylie Jenner Vs. Vlada Haggerty
The tension between makeup artist Vlada Haggerty and Kylie Jenner started when the @kyliecosmetics Instagram account reposted one of Haggerty's creations without proper accreditation. The image, which depicted those super-recognizable, dripping metallic lips, was picked up by the press as a teaser for Jenner's next launch.
Haggerty had no problem calling out Kylie Cosmetics for stealing her photo and the makeup brand edited their Instagram caption to credit the artist's work. After continued controversy, though, they deleted the photo altogether.
Think that's the end of that? Not exactly. Months later, another KC campaign ripped off Haggerty's original work. The makeup artist fought for credit with the hashtag #createorcredit, and later updated her fans saying, "The issue has been resolved."