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The Most Dramatic Beauty Influencer Feuds That Shook The Internet

List RulesVote up the feuds that had you glued to your social media feeds in anticipation of new drama.

Face it, with the rise of makeup tutorial videos and more millennials preferring YouTube to TV, beauty bloggers are basically the new Hollywood elite. And much like we do with headline-provoking Hollywood feuds, we love to curl up with a cup of hot tea and watch these influencers throw down.

Makeup artist feuds are actually much more common than you might think, especially in the age of YouTube reviews where bloggers don’t think twice about putting a brand or each other on blast. Social media definitely plays a part, too. Jeffree Star, alone, has started countless beefs over makeup and everything else with a single Tweet.

Here are the best beauty industry draggings of all time.

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    Kylie Jenner Vs. Vlada Haggerty

     

    A post shared by Vlada Haggerty (@vladamua) on

    The tension between makeup artist Vlada Haggerty and Kylie Jenner started when the @kyliecosmetics Instagram account reposted one of Haggerty's creations without proper accreditation. The image, which depicted those super-recognizable, dripping metallic lips, was picked up by the press as a teaser for Jenner's next launch.

    Haggerty had no problem calling out Kylie Cosmetics for stealing her photo and the makeup brand edited their Instagram caption to credit the artist's work. After continued controversy, though, they deleted the photo altogether.

    Think that's the end of that? Not exactly. Months later, another KC campaign ripped off Haggerty's original work. The makeup artist fought for credit with the hashtag #createorcredit, and later updated her fans saying, "The issue has been resolved."

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    Jeffree Star Vs. Kylie Jenner

    What is it with Jeffree Star and his need to call out the Kardashian-Jenner clan? When Kylie Jenner launched her lip products with Kylie Cosmetics, makeup artist and vlogger Jeffree Star was not impressed. He tweeted his disdain for the quality of the lip gloss applicator and all hell proceeded to break loose.

    Other disappointed Kylie Cosmetics customers started tweeting pictures of their faulty applicators and the controversy got so big that King Kylie herself issued an apology video and sent a brand new applicator wand to everyone who originally received a faulty product.

    Even though Jenner didn't mention Jeffree Star, he maintains that he's the reason for her company's improvement. "How ironic that it took ME giving an honest review which got world wide attention, to get @kyliecosmetics to make a statement..." he tweeted. "There's no beef, I just have a passion for makeup and this industry. Glad the issue is now resolved."

    Everything seemed fine for a while... until Star tweeted that he'd been removed from the Kylie Cosmetics PR list at the end of February 2018. "I love when I speak the truth about a product, and then I get removed…," he said. "Hahaha these companies really be scared of the truth getting out to a huge audience."

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    Manny MUA Vs. Matt Walsh

    When Maybelline announced its first ever male ambassador, makeup blogger Manny MUA, makeup junkies everywhere were thrilled. Finally, inclusiveness and diversity were becoming the norm. 

    Conservative blogger Matt Walsh felt otherwise and tweeted out a photo of the male artist with the caption, "Dads, this is why you need to be there to raise your sons." He continued to pen an entire op-ed for The Blaze on preserving masculinity and promoting gender norms.

    Manny MAU responded with some serious sass: "My dad actually works for me and is SO PROUD of me... sorry bout it." It's pretty obvious who's the victor of this fight.

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  • The drama between former friends and beauty influencers Tati Westbrook and James Charles all started when the latter posted an Instagram video promoting Sugar Bear Hair gummy vitamins on April 22. Sugar Bear Hair just happens to be a direct competitor for Tati Westbrook's brand, Halo Beauty. James Charles had reportedly always told Westbrook he wouldn't feel comfortable promoting vitamins or supplements since he has such a young audience. 

    After James Charles posted his video, Westbrook took to Instagram herself to say she felt "lost" and "betrayed" by someone, though she had yet to name names. James Charles apologized to her in a statement released via BuzzFeed, but the real drama came after fellow beauty YouTuber - and James Charles supporter - Gabriel Zamora posted a video calling out Westbrook for trying to make James "out to be this horrible human being." 

    That was the final straw for Westbrook, who finally directly responded to the controversy via her own YouTube video called "BYE SISTER," which is a whopping 43 minutes long. The video, which boasts over 44 million views, features Westbrook detailing every action that has led to her falling out with James Charles. She insists that while the Sugar Bear Hair drama was the catalyst for their latest fight, it wasn't only about that, or about money. 

    “My relationship with James Charles is not transactional. I have not asked him for a penny. I have never been on his Instagram,” Westbrook said in the video. She also took responsibility for pushing James into the spotlight, insisting she and her husband are responsible for helping James Charles with networking and even negotiating for him so he could make more money with companies such as Morphe. She alleges that she could no longer condone or apologize for James Charles's behavior, citing incidents of bullying in the beauty community and instances of the teen using his celebrity to prey on men who were not interested in him. In the video, Westbrook said she was severing ties with James Charles for good. 

    James Charles followed with his own, 8-minute, teary-eyed video apologizing for his behavior. However, it didn't seem to help the situation as his channel lost over two million subscribers since the "BYE SISTER" video was posted. 

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