Beauty bloggers have changed the game in more than one way. Besides providing endless inspiration via YouTube tutorials and product reviews, makeup gurus have become the go-to sources for info about major beauty companies.
Makeup brand collaborations with beauty influencers give fans exactly what they want - high quality products, curated and designed by their favorite MUAs. Some of the most high-profile beauty collabs are affordable, too.
Jaclyn Hill x Morphe
Beauty vlogger Jaclyn Hill and makeup brand Morphe started working on their collaboration all the way back in 2015, but they didn't announce the project until January 2017. Needless to say, a lot of work went into this collection. Hill had full creative control of the 35-shadow palette they released; it included warm neutral shades as well as bright blues and teals. The palette sold out twice in under an hour. But never fear! The creamy, blendable shadows have been restocked again.
Carli Bybel x BH Cosmetics
In 2015, Carli Bybel released a palette in collaboration with BH Cosmetics. Two years later, the duo teamed up again for the Carli Bybel Deluxe Edition - a 21 color eyeshadow and highlighter palette. While the original palette featured 14 shades of shadow, highlighter, and blush, the Deluxe Edition took things up a notch with seven fresh shades.
Jaclyn Hill x Becca Cosmetics
Jaclyn Hill collaborated with beauty brand Becca Cosmetics in 2016, and the two powerhouses debuted the Champagne Pop collection. A year later, Jaclyn and Becca restocked the entire collection and added a few more products - Shimmering Skin Perfector Liquid Highlighter, Shimmering Skin Perfector Poured Crème Highlighter, and Shimmering Skin Perfector Pressed Highlighter among them.
Nicole Guerriero x Anastasia Beverly Hills
Makeup guru Nicole Guerriero's collaboration with Anastasia Beverly Hills was kept under wraps for quite a while. When the limited-edition Nicole Guerriero Glow Kit finally released, fans went crazy. ABH Glow Kits are legendary on their own, so a Nicole Guerriero version was just too much to handle. The kit includes six shades of highlight - Kitty Kat, Forever Young, Daydream, Forever Lit, Glo Getter, and 143.