Beauty bloggers have changed the game in more than one way. Besides providing endless inspiration via YouTube tutorials and product reviews, makeup gurus have become the go-to sources for info about major beauty companies.
Makeup brand collaborations with beauty influencers give fans exactly what they want - high quality products, curated and designed by their favorite MUAs. Some of the most high-profile beauty collabs are affordable, too.
Beauty vlogger Jaclyn Hill and makeup brand Morphe started working on their collaboration all the way back in 2015, but they didn't announce the project until January 2017. Needless to say, a lot of work went into this collection. Hill had full creative control of the 35-shadow palette they released; it included warm neutral shades as well as bright blues and teals. The palette sold out twice in under an hour. But never fear! The creamy, blendable shadows have been restocked again.
In 2015, Carli Bybel released a palette in collaboration with BH Cosmetics. Two years later, the duo teamed up again for the Carli Bybel Deluxe Edition - a 21 color eyeshadow and highlighter palette. While the original palette featured 14 shades of shadow, highlighter, and blush, the Deluxe Edition took things up a notch with seven fresh shades.
Makeup guru Nicole Guerriero's collaboration with Anastasia Beverly Hills was kept under wraps for quite a while. When the limited-edition Nicole Guerriero Glow Kit finally released, fans went crazy. ABH Glow Kits are legendary on their own, so a Nicole Guerriero version was just too much to handle. The kit includes six shades of highlight - Kitty Kat, Forever Young, Daydream, Forever Lit, Glo Getter, and 143.
Grav3yardgirl is not your average beauty blogger. She got her start on YouTube by sharing stories of her paranormal encounters, which somehow led to beauty blogging. Tarte tapped her to create a limited-edition eye and cheek palette, and the result was the 12-shade Swamp Queen Palette.
The collection of warm, neutral tones with just the right amount of shimmer even comes with a full-sized shadow brush and mirror.