Beauty bloggers have changed the game in more than one way. Besides providing endless inspiration via YouTube tutorials and product reviews, makeup gurus have become the go-to sources for info about major beauty companies.
Makeup brand collaborations with beauty influencers give fans exactly what they want - high quality products, curated and designed by their favorite MUAs. Some of the most high-profile beauty collabs are affordable, too.
Grav3yardgirl is not your average beauty blogger. She got her start on YouTube by sharing stories of her paranormal encounters, which somehow led to beauty blogging. Tarte tapped her to create a limited-edition eye and cheek palette, and the result was the 12-shade Swamp Queen Palette.
The collection of warm, neutral tones with just the right amount of shimmer even comes with a full-sized shadow brush and mirror.
Kathleen Lights and ColourPop are pretty much in a committed relationship. The blogger and the brand have collaborated not once, but twice, on limited-edition releases. The duo's latest collab includes the Dream St. Pressed Shadow Powder Palette and the Dream Team Lip Bundle, both of which retail for under $20. Lights mentioned:
I wanted to create a palette that was bold, colorful, and yet very wearable at the same time. You do get pops of color in this palette, but there are shades you can wear every single day.
Beauty vlogger Jaclyn Hill and makeup brand Morphe started working on their collaboration all the way back in 2015, but they didn't announcethe project until January 2017. Needless to say, a lot of work went into this collection. Hill had full creative control of the 35-shadow palette they released; it included warm neutral shades as well as bright blues and teals. The palette sold out twice in under an hour. But never fear! The creamy, blendable shadows have been restocked again.
When Smashbox wanted to create the ultimate highlighter palette, the brand turned to Casey Holmes, the YouTube beauty guru known for her good lighting. The collaboration produced two highlighter kits that create the ultimate glow, inspired by Holmes's ideal lighting.
Grab the Pearl Kit for a blinding highlight or the Gold Kit for a sun-kissed glow.
When ColourPop asked IluvSarahii to collaborate, even she was shocked and pleased. The resulting collection, released in 2017, included two eyeshadow palettes, three lipsticks, and three lip liners with spicy names like "Mamacita" and "Curvii."
The affordable products deliver high-pigment formulas that last forever. You can get your hands on the IluvSarahii Lip Bundle.
In 2015, Carli Bybel released a palette in collaboration with BH Cosmetics. Two years later, the duo teamed up again for the Carli Bybel Deluxe Edition - a 21 color eyeshadow and highlighter palette. While the original palette featured 14 shades of shadow, highlighter, and blush, the Deluxe Edition took things up a notch with seven fresh shades.
