Amazon has beat out Sephora, Ulta, and other major makeup retailers to become the go-to resource for beauty junkies and skincare obsessives everywhere. And it's not hard to see why. Amazon Prime’s free two-day shipping means that makeup lovers don’t have to make the trek to a crowded mall just to get their hands on some of the good stuff. Beauty products on Amazon can be ordered from bed and delivered to your door in less than 48 hours!
And then there's the discovery factor. Amazon is a champion of little-known beauty brands. In fact, some of the best beauty products on Amazon are from companies you’ve probably never heard of before.
Consider this your comprehensive guide to the most affordable Amazon beauty products that people are obsessed with, from cult-favorite makeup brands (like ColourPop) to obscure K-beauty masks (made with weird-but-ingenious ingredients like snail mucus). You'll never shop for cosmetics or skincare the same way again.