The Best Beauty And Makeup YouTubers

List Rules
Vote up the top YouTubers known for beauty and makeup tutorials.

If you're in need of some hair and makeup tips and tricks, check out these beauty YouTube channels. These gurus know all the best when it comes to hair, makeup, skin care, DIY projects, and more. Beauty YouTubers are the channels to watch if you love product reviews, makeup tutorials, and just general guidance on how to look fresh and fabulous throughout the day. These beauty content creators will help you streamline your routine when you get ready to head out the door in the morning. From the most subscribed channels to more obscure YouTubers, you'll find it all here! 

The best beauty videos on YouTube are easy to follow and give viewers advice regarding quality, affordable products. NikkieTutorials - run by Dutch vlogger Nikkie de Jager - received a writeup in Forbes and remains one of the most popular channels for beauty advice. Beauty videos put out by YouTubers like Tati Westbrook, Gigi Gorgeous, PatrickStarrr, Zoella, and Wayne Goss are also great if you want tips to cultivate a new look.

Some of the best makeup artists out there are posting content - for free - to YouTube. If you're wondering how to be a beauty guru and look great 24/7, check out these channels for some fantastic guidance. Other good YouTube MUAs include Huda Beauty, Zoella, Manny MUA, and James Charles.

What are the best beauty channels on YouTube? Vote your favorites to the top of the list, and please add any great vloggers we may have missed! 

list ordered by
  • Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 after ...more
  • Nyma Tang

    Nyma Tang

  • Jeffree Star
    Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American Internet celebrity, beauty YouTuber, makeup artist, model, entrepreneur, and singer-songwriter. The founder and owner ...more
  • Tati Westbrook (born February 14, 1982) is a Hollywood makeup artist and stylist who posts beauty hauls, tips, tutorials, and reviews to her channel, Tati, formerly known as GlamLifeGuru. She was the ...more
  • Kathleen Lights

    Kathleen Lights

  • Wayne Goss
    Wayne Alan Goss (born 4 March 1978) is an English makeup artist, YouTube personality and entrepreneur. Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner of the eponymous ...more
  • Raw Beauty Kristi

    Raw Beauty Kristi

  • Michelle Phan (, born April 11, 1987) is an American makeup artist, entrepreneur, and voice actress who became notable as a YouTube personality. A pioneering Beauty YouTuber, Phan's YouTube channel ...more
  • Bretman Rock

    Bretman Rock

  • Alissa Ashley

    Alissa Ashley

  • Kandee Johnson (born July 9, 1978) is a make-up artist for film and television who created a YouTube channel to produce videos that showcase herself being transformed in characters and celebrities ...more
  • Patrick Simondac (born November 11, 1989) is a Filipino-American YouTube beauty expert, better known online as Patrick Starrr, who works as a professional freelance makeup artist. He attracted more ...more
  • Marzia
    Marzia Bisognin (born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian internet personality who also ventures in writing, fashion designing, and ...more
  • James Charles
    James Charles Dickinson (born May 23, 1999), also known as James Charles, is an American internet personality, makeup artist, and model known for being the first male CoverGirl spokesperson. Charles ...more
  • Jaclyn Hill
    Jaclyn Roxanne Hill (born July 20, 1990) is an American YouTube personality best known for her makeup tutorial videos and for her collaborations with beauty brands. In 2011, Hill started her YouTube ...more
  • EmilyNoel83


  • Sylvia Gani
    Sylvia Gani (born October 16, 1994) is a beauty, fashion and lifestyle blogger and vlogger on YouTube who has more than 1.8 million subscribers on her self-titled channel. She was active on Instagram ...more
  • Wengie
    Wen Jie Huang (born January 9, 1986) better known as Wengie, is a Chinese Australian YouTube personality, vlogger, singer, and voice actress. As of 2018, her YouTube channel had over 10 million ...more
  • PONY Syndrome

    PONY Syndrome

  • Manny MUA
    Manuel Gutierrez (born April 4, 1991), known professionally as Manny MUA, is a make-up artist, YouTuber, beauty blogger, and beauty influencer. He is the first male brand ambassador for make-up brand ...more
  • AlishaMarie
    Alisha Marie McDonald (born April 5, 1993) is a beauty guru YouTuber and vlogger known for her channel, AlishaMarie. As of February 2018, her channel has over 6 million subscribers.
  • Zoella
    Zoe Elizabeth Sugg (born 28 March 1990) is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was released in ...more
  • Bethany Mota
    Bethany Noel "Beth" Mota (born November 7, 1995) is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she ...more
  • Rclbeauty101
    Rachel Levin (alias RCLBeauty101; born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101. A native of Philadelphia, Pennsylvania, Levin was noted ...more
  • Giselle Loren Lazzarato (born Gregory Allan Lazzarato on April 20, 1992), better known as Gigi Gorgeous, is a Canadian internet and television personality, socialite, actress and glamour model.