cosmetics The Best Beauty and Makeup YouTubers  

YouTuber
3.5k votes 434 voters 3.7k views 28 items

If you're in need of some hair and makeup tips and tricks, check out these beauty YouTube channels. These gurus know all the best when it comes to hair, makeup, skin care, DIY projects, and more. Beauty YouTubers are the channels to watch if you love product reviews, makeup tutorials, and just general guidance on how to look fresh and fabulous throughout the day. These beauty content creators will help you streamline your routine when you get ready to head out the door in the morning. From the most subscribed channels to more obscure YouTubers, you'll find it all here! 

The best beauty videos on YouTube are easy to follow and give viewers advice regarding quality, affordable products. NikkieTutorials - run by Dutch vlogger Nikkie de Jager - received a writeup in Forbes and remains one of the most popular channels for beauty advice. Beauty videos put out by YouTubers like Tati Westbrook, Gigi Gorgeous, PatrickStarr, Zoella, and Wayne Goss are also great if you want tips to cultivate a new look. Some of the best makeup artists out there are posting content - for free - to YouTube. If you're wondering how to be a beauty guru and look great 24/7, check out these channels for some fantastic guidance. Other good YouTube MUAs include Huda Beauty, Zoella, Manny MUA, and James Charles.

What are the best beauty channels on YouTube? Vote your favorites to the top of the list and please add any great vloggers we may have missed! 

list ordered by

1
152 91
NikkieTutorials is listed (or ranked) 1 on the list The Best Beauty and Makeup YouTubers
NikkieTutorials Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 ...more

2
131 95
Manny MUA is listed (or ranked) 2 on the list The Best Beauty and Makeup YouTubers
Manny MUA Manuel Gutierrez (born April 4, 1991), known professionally as Manny MUA, is a make-up artist, YouTuber, beauty blogger, and beauty influencer. He is the first male brand ambassador for make-up ...more

3
125 97
Tati Westbrook is listed (or ranked) 3 on the list The Best Beauty and Makeup YouTubers
Tati Westbrook Tati Westbrook (born February 14, 1982) is a Hollywood makeup artist and stylist who posts beauty hauls, tips, tutorials, and reviews to her channel, Tati, formerly known as GlamLifeGuru. She ...more

4
124 109
Jeffree Star is listed (or ranked) 4 on the list The Best Beauty and Makeup YouTubers
Jeffree Star Jeffree Star (born Jeffrey Lynn Steininger; November 15, 1985) is an American singer-songwriter, make-up artist, fashion designer and model from Orange County, California. He started his music ...more

5
104 99
PatrickStarrr is listed (or ranked) 5 on the list The Best Beauty and Makeup YouTubers
PatrickStarrr Patrick Simondac (born November 11, 1989) is a Filipino-American YouTube beauty expert, better known online as Patrick Starrr, who works as a professional freelance makeup artist. He attracted ...more

6
89 92
James Charles is listed (or ranked) 6 on the list The Best Beauty and Makeup YouTubers
James Charles James Charles Dickinson (born May 23, 1999), also known as James Charles, is an American internet personality, makeup artist, and model known for being the first male CoverGirl spokesperson. ...more

7
92 99
Jaclyn Hill is listed (or ranked) 7 on the list The Best Beauty and Makeup YouTubers
Jaclyn Hill Jaclyn Roxanne Hill (born July 20, 1990) is an American YouTube personality best known for her makeup tutorial videos and for her collaborations with beauty brands. In 2011, Hill started her ...more

8
87 105
Laura Lee is listed (or ranked) 8 on the list The Best Beauty and Makeup YouTubers
Laura Lee Laura Lee is a make-up artist, YouTuber, beauty blogger, and beauty influencer. She has a social media presence that includes over 3 million followers on YouTube. In September 2017, she appeared ...more

9
65 87
Kandee Johnson is listed (or ranked) 9 on the list The Best Beauty and Makeup YouTubers
Kandee Johnson Kandee Johnson (born July 9, 1978) is a make-up artist for film and television who created a YouTube channel to produce videos that showcase herself being transformed in characters and ...more

10
60 85
Wengie is listed (or ranked) 10 on the list The Best Beauty and Makeup YouTubers
Wengie Wen Jie Huang (born January 9, 1986) better known as Wengie, is a Chinese Australian YouTube personality, vlogger, singer, and voice actress. As of 2018, her YouTube channel had over 10 million ...more

11
58 86
Wayne Goss is listed (or ranked) 11 on the list The Best Beauty and Makeup YouTubers
Wayne Goss Wayne Alan Goss (born 4 March 1978) is an English makeup artist, YouTube personality and entrepreneur. Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner ...more

12
25 33
Bretman Rock is listed (or ranked) 12 on the list The Best Beauty and Makeup YouTubers
1523241898954 added Bretman Rock

The Best Affordable Cosmetics Brands

13
2 2
PONY Syndrome is listed (or ranked) 13 on the list The Best Beauty and Makeup YouTubers
MicaelaHurtado added PONY Syndrome

14
50 93
Michelle Phan is listed (or ranked) 14 on the list The Best Beauty and Makeup YouTubers
Michelle Phan Michelle Phan (born 11 April 1987) is an American-Vietnamese make-up demonstrator and entrepreneur who became notable as a YouTube personality. Phan's YouTube channel has over 8 million ...more

15
1 1
Louie's Life is listed (or ranked) 15 on the list The Best Beauty and Makeup YouTubers
chelsy added Louie's Life

16
1 3
Alissa Ashley is listed (or ranked) 16 on the list The Best Beauty and Makeup YouTubers
MicaelaHurtado added Alissa Ashley

17
41 84
Zoella is listed (or ranked) 17 on the list The Best Beauty and Makeup YouTubers
Zoella Zoe Elizabeth Sugg (born 28 March 1990) is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was ...more

Natural Beauties Who Don't Need No Make-Up

18
38 86
AlishaMarie is listed (or ranked) 18 on the list The Best Beauty and Makeup YouTubers
AlishaMarie Alisha Marie McDonald (born April 5, 1993) is a beauty guru YouTuber and vlogger known for her channel, AlishaMarie. As of February 2018, her channel has over 6 million subscribers.

19
30 82
Marzia is listed (or ranked) 19 on the list The Best Beauty and Makeup YouTubers
Marzia Marzia Bisognin (born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian internet personality who also ventures in writing, fashion designing, ...more

20
12 45
Sylvia Gani is listed (or ranked) 20 on the list The Best Beauty and Makeup YouTubers
1523241898954 added Sylvia Gani Sylvia Gani (born October 16, 1994) is a beauty, fashion and lifestyle blogger and vlogger on YouTube who has more than 1.8 million subscribers on her self-titled channel. She was active on ...more

21
28 88
Bethany Mota is listed (or ranked) 21 on the list The Best Beauty and Makeup YouTubers
Bethany Mota Bethany Noel "Beth" Mota (born November 7, 1995) is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in ...more

22
27 86
Gigi Gorgeous is listed (or ranked) 22 on the list The Best Beauty and Makeup YouTubers
Gigi Gorgeous Giselle Loren Lazzarato (born Gregory Allan Lazzarato on April 20, 1992), better known as Gigi Gorgeous, is a Canadian internet and television personality, socialite, actress and glamour model.

23
25 81
RCLBeauty101 is listed (or ranked) 23 on the list The Best Beauty and Makeup YouTubers
RCLBeauty101 Rachel Levin (alias RCLBeauty101; born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101. A native of Philadelphia, Pennsylvania, Levin was ...more

24
22 78
Natalies Outlet is listed (or ranked) 24 on the list The Best Beauty and Makeup YouTubers
Natalies Outlet Natalie Alzate (born March 8, 1994) is a YouTuber who makes DIY, beauty, and lifestyle content. She is a member of the Icon Network family created by Michelle Phan.

25
22 80
MyLifeAsEva is listed (or ranked) 25 on the list The Best Beauty and Makeup YouTubers
MyLifeAsEva Eva Marisol Gutowski (more commonly known as "mylifeaseva") is a YouTube entertainer with over 8 million subscribers. She was ranked #4 in Variety's Famechangers Digital Star Ranking ...more

26
14 77
Yuya is listed (or ranked) 26 on the list The Best Beauty and Makeup YouTubers
Yuya Mariand Castrejon Castañeda (born March 13, 1993), better known as Yuya, is a Mexican beauty vlogger and YouTuber. Yuya has one of the most-subscribed YouTube channels in the world. She ...more

27
14 79
Tanya Burr is listed (or ranked) 27 on the list The Best Beauty and Makeup YouTubers
Tanya Burr Tanya Burr is an English fashion, beauty, lifestyle vlogger and writer. She is best known for her make-up and fashion channel on YouTube. In 2014, she released her own cosmetics diffusion line ...more

28
15 84
BibisBeautyPalace is listed (or ranked) 28 on the list The Best Beauty and Makeup YouTubers
BibisBeautyPalace Bianca Heinicke (born 6 February 1993), better known by her YouTube channel name BibisBeautyPalace, is a German beauty and fashion YouTuber. Heinicke began making YouTube videos in December ...more