Fashion The Best Beauty And Makeup YouTubers  

YouTuber
17.1k votes 2.5k voters 25.2k views 30 items

If you're in need of some hair and makeup tips and tricks, check out these beauty YouTube channels. These gurus know all the best when it comes to hair, makeup, skin care, DIY projects, and more. Beauty YouTubers are the channels to watch if you love product reviews, makeup tutorials, and just general guidance on how to look fresh and fabulous throughout the day. These beauty content creators will help you streamline your routine when you get ready to head out the door in the morning. From the most subscribed channels to more obscure YouTubers, you'll find it all here! 

The best beauty videos on YouTube are easy to follow and give viewers advice regarding quality, affordable products. NikkieTutorials - run by Dutch vlogger Nikkie de Jager - received a writeup in Forbes and remains one of the most popular channels for beauty advice. Beauty videos put out by YouTubers like Tati Westbrook, Gigi Gorgeous, PatrickStarrr, Zoella, and Wayne Goss are also great if you want tips to cultivate a new look.

Some of the best makeup artists out there are posting content - for free - to YouTube. If you're wondering how to be a beauty guru and look great 24/7, check out these channels for some fantastic guidance. Other good YouTube MUAs include Huda Beauty, Zoella, Manny MUA, and James Charles.

What are the best beauty channels on YouTube? Vote your favorites to the top of the list, and please add any great vloggers we may have missed! 

list ordered by
1
1,089 456
Tati Westbrook is listed (or ranked) 1 on the list The Best Beauty And Makeup YouTubers
Tati Westbrook (born February 14, 1982) is a Hollywood makeup artist and stylist who posts beauty hauls, tips, tutorials, and reviews to her channel, Tati, formerly known as GlamLifeGuru. She ...more
2
1,110 476
Jeffree Star is listed (or ranked) 2 on the list The Best Beauty And Makeup YouTubers
Jeffree Star (born Jeffrey Lynn Steininger; November 15, 1985) is an American singer-songwriter, make-up artist, fashion designer and model from Orange County, California. He started his music ...more
3
716 429
NikkieTutorials is listed (or ranked) 3 on the list The Best Beauty And Makeup YouTubers
Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 ...more
4
336 374
Bretman Rock is listed (or ranked) 4 on the list The Best Beauty And Makeup YouTubers
emmacoia6 added
5
404 485
PatrickStarrr is listed (or ranked) 5 on the list The Best Beauty And Makeup YouTubers
Patrick Simondac (born November 11, 1989) is a Filipino-American YouTube beauty expert, better known online as Patrick Starrr, who works as a professional freelance makeup artist. He attracted ...more
6
410 496
Jaclyn Hill is listed (or ranked) 6 on the list The Best Beauty And Makeup YouTubers
Jaclyn Roxanne Hill (born July 20, 1990) is an American YouTube personality best known for her makeup tutorial videos and for her collaborations with beauty brands. In 2011, Hill started her ...more
7
685 897
James Charles is listed (or ranked) 7 on the list The Best Beauty And Makeup YouTubers
James Charles Dickinson (born May 23, 1999), also known as James Charles, is an American internet personality, makeup artist, and model known for being the first male CoverGirl spokesperson. ...more
8
274 321
Wayne Goss is listed (or ranked) 8 on the list The Best Beauty And Makeup YouTubers
Wayne Alan Goss (born 4 March 1978) is an English makeup artist, YouTube personality and entrepreneur. Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner ...more
9
214 236
Alissa Ashley is listed (or ranked) 9 on the list The Best Beauty And Makeup YouTubers
MicaelaHurtado added Alissa Ashley
10
245 321
Michelle Phan is listed (or ranked) 10 on the list The Best Beauty And Makeup YouTubers
Michelle Phan (born 11 April 1987) is an American-Vietnamese make-up demonstrator and entrepreneur who became notable as a YouTube personality. Phan's YouTube channel has over 8 million ...more
11
221 307
Kandee Johnson is listed (or ranked) 11 on the list The Best Beauty And Makeup YouTubers
Kandee Johnson (born July 9, 1978) is a make-up artist for film and television who created a YouTube channel to produce videos that showcase herself being transformed in characters and ...more
12
149 256
Marzia is listed (or ranked) 12 on the list The Best Beauty And Makeup YouTubers
Marzia Bisognin (born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian internet personality who also ventures in writing, fashion designing, ...more
13
116 222
Sylvia Gani is listed (or ranked) 13 on the list The Best Beauty And Makeup YouTubers
emmacoia6 added
Sylvia Gani (born October 16, 1994) is a beauty, fashion and lifestyle blogger and vlogger on YouTube who has more than 1.8 million subscribers on her self-titled channel. She was active on ...more
14
162 335
Wengie is listed (or ranked) 14 on the list The Best Beauty And Makeup YouTubers
Wen Jie Huang (born January 9, 1986) better known as Wengie, is a Chinese Australian YouTube personality, vlogger, singer, and voice actress. As of 2018, her YouTube channel had over 10 million ...more
15
299 660
Manny MUA is listed (or ranked) 15 on the list The Best Beauty And Makeup YouTubers
Manuel Gutierrez (born April 4, 1991), known professionally as Manny MUA, is a make-up artist, YouTuber, beauty blogger, and beauty influencer. He is the first male brand ambassador for make-up ...more
16
143 332
Zoella is listed (or ranked) 16 on the list The Best Beauty And Makeup YouTubers
Zoe Elizabeth Sugg (born 28 March 1990) is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was ...more
17
78 175
PONY Syndrome is listed (or ranked) 17 on the list The Best Beauty And Makeup YouTubers
MicaelaHurtado added PONY Syndrome
18
108 257
AlishaMarie is listed (or ranked) 18 on the list The Best Beauty And Makeup YouTubers
Alisha Marie McDonald (born April 5, 1993) is a beauty guru YouTuber and vlogger known for her channel, AlishaMarie. As of February 2018, her channel has over 6 million subscribers.
19
93 251
Gigi Gorgeous is listed (or ranked) 19 on the list The Best Beauty And Makeup YouTubers
Giselle Loren Lazzarato (born Gregory Allan Lazzarato on April 20, 1992), better known as Gigi Gorgeous, is a Canadian internet and television personality, socialite, actress and glamour model.
20
48 135
EmilyNoel83 is listed (or ranked) 20 on the list The Best Beauty And Makeup YouTubers
Kristin Schroeder added EmilyNoel83
21
79 236
Bethany Mota is listed (or ranked) 21 on the list The Best Beauty And Makeup YouTubers
Bethany Noel "Beth" Mota (born November 7, 1995) is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in ...more
22
75 226
RCLBeauty101 is listed (or ranked) 22 on the list The Best Beauty And Makeup YouTubers
Rachel Levin (alias RCLBeauty101; born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101. A native of Philadelphia, Pennsylvania, Levin was ...more
23
69 221
Eva Gutowski is listed (or ranked) 23 on the list The Best Beauty And Makeup YouTubers
Eva Marisol Gutowski (born July 29, 1994), more commonly known as "mylifeaseva," is a YouTube entertainer with over 8 million subscribers. She was ranked #4 in Variety's Famechangers ...more
24
59 196
Natalies Outlet is listed (or ranked) 24 on the list The Best Beauty And Makeup YouTubers
Natalie Alzate (born March 8, 1994) is a YouTuber who makes DIY, beauty, and lifestyle content. She is a member of the Icon Network family created by Michelle Phan.
25
180 593
Laura Lee is listed (or ranked) 25 on the list The Best Beauty And Makeup YouTubers
Laura Lee is a make-up artist, YouTuber, beauty blogger, and beauty influencer. She has a social media presence that includes over 3 million followers on YouTube. In September 2017, she appeared ...more