The Best Beauty And Makeup YouTubers

YouTuber
Updated August 12, 2023 26.2K votes 4.0K voters 45.5K views
Over 4.0K Ranker voters have come together to rank this list of The Best Beauty And Makeup YouTubers
Voting Rules
Vote up the top YouTubers known for beauty and makeup tutorials.
Latest additions: Alexandra Anele
Most divisive: Wayne Goss

If you're in need of some hair and makeup tips and tricks, check out these beauty YouTube channels. These gurus know all the best when it comes to hair, makeup, skin care, DIY projects, and more. Beauty YouTubers are the channels to watch if you love product reviews, makeup tutorials, and just general guidance on how to look fresh and fabulous throughout the day. These beauty content creators will help you streamline your routine when you get ready to head out the door in the morning. From the most subscribed channels to more obscure YouTubers, you'll find it all here! 

The best beauty videos on YouTube are easy to follow and give viewers advice regarding quality, affordable products. NikkieTutorials - run by Dutch vlogger Nikkie de Jager - received a writeup in Forbes and remains one of the most popular channels for beauty advice. Beauty videos put out by YouTubers like Tati Westbrook, Gigi Gorgeous, PatrickStarrr, Zoella, and Wayne Goss are also great if you want tips to cultivate a new look.

Some of the best makeup artists out there are posting content - for free - to YouTube. If you're wondering how to be a beauty guru and look great 24/7, check out these channels for some fantastic guidance. Other good YouTube MUAs include Huda Beauty, Zoella, Manny MUA, and James Charles.

What are the best beauty channels on YouTube? Vote your favorites to the top of the list, and please add any great vloggers we may have missed! 

Ranked by
  • NikkieTutorials
    1

    NikkieTutorials

    1,254 votes
    Nikkie de Jager (born 2 March 1994 in Netherlands), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty blogger. She gained online popularity in 2015 after her YouTube video, "The Power of Makeup," went viral and inspired countless videos of women showing their faces with and without makeup. As of November 2017, her YouTube channel had more than 8 million subscribers. Forbes magazine named de Jager one of the top ten beauty "influencers" in 2017. In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.
  • Jeffree Star
    2

    Jeffree Star

    1,729 votes
    Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American Internet celebrity, beauty YouTuber, makeup artist, model, entrepreneur, and singer-songwriter. The founder and owner of Jeffree Star Cosmetics. By 2006, Star had become the most followed person on MySpace. He frequently used the platform to promote his music career. In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga"—with plans to release a second album titled Concealer. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances and also due to legal issues Akon was facing between 2007 and 2010.In November 2014, he founded his own cosmetics company, Jeffree Star Cosmetics; which he promoted on his YouTube channel. In 2018, Star earned $18 million from his YouTube endeavours alone, according to Forbes. That was enough to make him the 5th highest-paid YouTube star as of December 2018.
  • Tati Westbrook
    3

    Tati Westbrook

    1,548 votes
    Tati Westbrook (born February 14, 1982) is a Hollywood makeup artist and stylist who posts beauty hauls, tips, tutorials, and reviews to her channel, Tati, formerly known as GlamLifeGuru. She was the runner-up in the Allure beauty blogger of the year awards. She was named a YouTube Breakout Beauty Star by Women's Wear Daily.
  • Nyma Tang
    4

    Nyma Tang

    212 votes
  • Kathleen Lights
    5

    Kathleen Lights

    243 votes
  • Wayne Goss
    6

    Wayne Goss

    699 votes
    Wayne Alan Goss (born 4 March 1978) is an English makeup artist, YouTube personality and entrepreneur. Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner of the eponymous makeup brush line launched in September 2013. Goss has said that he started out as self-taught by reading makeup books written by contemporary artists Way Bandy and Kevyn Aucoin. He then furthered his study in makeup artistry in London and trained professionally as a makeup artist. Goss works freelance without a portfolio and takes bookings on the recommendation of existing clients.