We all fall into routines when it comes to our makeup habits. If you feel like you are in a bit of a rut, trying out one of the best makeup trends of 2018 may help you put a bit of pep back in your step.
While matte lipstick and a perfectly baked face have reigned supreme for years, 2018 beauty styles are leaning more towards glossy lips and natural makeup. But all of these cool new makeup trends aren't just for those going for that bare-faced look; glitter, bold blue eyeshadow, and violet hues are making as big of an impact on 2018 makeup as their natural-looking counterparts.
From brands practicing inclusivity to CBD makeup, these are the 2018 cosmetic trends you need to try.
In 2018, beauty brands can't get by on great products alone. Consumers are demanding more from the companies who make their makeup, especially when it comes to inclusivity.
This is the year of 40+ foundation shades (Fenty Beauty, Make Up For Ever), male beauty ambassadors (CoverGirl, L'Oreal), and blurred gender lines (Fluide Beauty, ASOS Face + Body) - and beauty junkies couldn't be happier.
Skincare That Doubles As Makeup
In 2017, the beauty industry grew by 6%, and skincare sales alone accounted for a whopping 45% of that growth.
It makes sense, then, that 2018 is the year of skincare and beauty two-in-ones. Think primers that hydrate, luxe tinted moisturizers, and foundations made with nourishing ingredients like jojoba oil and vitamin E. Skincare brand Sunday Riley recently entered the market with their first-ever makeup product, The Influencer Foundation, which is "redefining the line between skincare and makeup."
Skincare's most ubiquitous accessory of 2018 is definitely the sheet mask. As K-beauty has risen in popularity, it's introduced sheet masks to the masses. Beauty enthusiasts - including celebs like Kendall Jenner and Drew Barrymore - can't get enough of this easy-to-apply (and strangely selfie-worthy) skincare indulgence. There is a sheet mask for every conceivable skincare woe, as evidenced by the 16 combo pack of masks by DERMAL.
Call it the Glossier Effect. In 2018, women traded thick, cake-face makeup for a more natural look, including luminous skin - with freckles out in full force - natural-colored lips, and rosy cheeks. Don't be fooled, though. It still takes a carefully curated makeup bag of light coverage foundations and products to achieve the "no-makeup-makeup" look!