The 2020s are all about celebrity booze brands. These aren't actors and musicians who just slap their name on a bottle of something and call it a day. These celebrities who own liquor brands (particularly famous people with tequila companies) bring some slick branding and a splash of glamour to the hard alcohol game.
Let us know which of the following celebrity-owned liquors you'd most like to enjoy in the company of the celebrities themselves. Would you rather sip tequila with Dwayne Johnson or vodka with Channing Tatum? Vote away.
- 1192 VOTES
Involvement: In 2018, Ryan Reynolds became a minority stakeholder in Portland's Aviation Gin and turned it into a megaseller thanks to his characteristically cheeky marketing acumen. The company sold in 2020 for $610 million. It's not clear how much Reynolds made from the sale, but he's probably not going to be popping up in any straight-to-video Van Wilder spinoffs any time soon.
Notable product: The one, the only Aviation Gin, baby.
Price: $30 for a 750ml bottle
- 2174 VOTES
Involvement: Launched in March 2020, Teremana is Dwayne Johnson's baby. He's involved in every aspect of the alcohol's production, from the choice in agave to the marketing.
Notable product: You can't go wrong with the blanco, reposado, or añejo; it's really all about whether you're in the mood for something with a spicy kick or a smooth aftertaste.
Price: $40 for a 750ml bottle
- Photo: The Good Place/NBCUniversal / Lagavulin/ReserveBar
Involvement: It makes perfect sense that Nick Offerman partnered with Lagavulin to help create a single malt scotch. That's his whole vibe. He collaborated with the company to help create a rich scotch with "intense peat and charred wood notes."
Notable product: Lagavulin has a large collection of single malt whiskeys, but Offerman's take on the alcohol is perfect for Parks and Rec fans as well as folks who just want a little giggle juice to end the night.
Price: $110 for a 750ml bottle
- Photo: The Gentlemen/STXFilms / Wild Turkey
Involvement: Matthew McConaughey became creative director at Wild Turkey in 2016, and along with appearing in the company's marketing, he helps create new varieties of the beloved bourbon.
Notable product: Longbranch, a small-batch bourbon that combines the smoky flavors of the Lone Star State with the alcohol that Kentucky does best.
Price: $40 for a 750ml bottle
Involvement: After getting out of the meth game with the end of Breaking Bad, co-stars Bryan Cranston and Aaron Paul launched Dos Hombres in 2019. Together they act as owners and brand ambassadors while making sure their mezcal is as sustainable as it is drinkable.
Notable product: The Dos Hombres Joven Mezcal is a spectacular introductory mezcal that has just enough of the smoky flavor desert plant drinkers have come to love, without tasting like a "tire that's on fire," according to Paul.
Price: $63 for a 750ml bottle
- Photo: Tomorrowland/Walt Disney Studios Motion Pictures / Casamigos6131 VOTES
Involvement: George Clooney founded Casamigos with Rande Gerber and Mike Meldman in 2013, and sold the company for $1 billion (yes, with a “b”) in 2018. Clooney's involvement, praise for the product, and general sense of unimpeachable cool arguably kicked off the current craze for celebrity boozes.
Notable product: Although the house of Migos makes three tequilas, the company also sells a mezcal that's smoky with a kick of citrus.
Price: $50 for a 750ml bottle