Beauty Tips The Best Affordable Cosmetics Brands  

Tatyana Lewis
Originally by
15.9k votes 2.7k voters 218.4k views 23 items

List Rules Best cheap makeup & cosmetic brands that can be purchased at a drug store rather than a makeup counter

Drugstore cosmetic brands make beauty products like mascara, lipstick and nail polish affordable for those of us who prefer to not spend half of our paychecks on makeup. Some brands are better than others, but these are the best affordable cosmetics brands that stand above and beyond the rest while saving you a few bucks in the process.

Like all things, just because a brand of makeup is more expensive does not mean that the quality is better. You could be paying for enormous marketing costs that are passed to consumers. But it's also true - especially with cosmetics - that it's not worth getting an inferior product just to save a few bucks. As a rule of thumb, you never want to go with the absolute cheapest brands. Because of all of this, it's often a good idea to do some research about affordable makeup brands before you make any purchases. Read the ingredient labels on the boxes - good cheap makeup brands have found ways to cut costs (on packaging, for example) without filling their products up with unnecessary chemicals or cheap ingredients.

When looking into inexpensive makeup brands, there are no hard and fast rules. Company A may sell absolutely killer nail polish, but their foundation just doesn't cut it. Company B has mineral foundation you cannot live without, but their lipstick leaves a lot to be desired. Nothing says you must stick with one cosmetics brand for everything. Mix and match your eye shadows, mascaras and blush to find a combination perfect for you.

We've all made regretful cosmetics purchases, but with these affordable cosmetics brands, should you run into a dud, the hurt will be less for your wallet compared to throwing away pricey department store makeup. So go ahead and experiment to your heart's content, with these cosmetics as inexpensive as a dollar each, you can stock your cosmetics case without busting the bank.

What are cheap makeup brands? The items on this list certainly are affordable so make a cost efficient decision based on here.
Ranker may collect a commission from links on this page. Prices & inventory are accurate as of publish date.
list ordered by

1
1,109 273
e.l.f. is listed (or ranked) 1 on the list The Best Affordable Cosmetics Brands

2
1,015 333
Maybelline is listed (or ranked) 2 on the list The Best Affordable Cosmetics Brands

3
684 104
NYX Cosmetics is listed (or ranked) 3 on the list The Best Affordable Cosmetics Brands
ChloeFletcher added

4
779 265
L'Oréal is listed (or ranked) 4 on the list The Best Affordable Cosmetics Brands

5
643 254
Wet N' Wild is listed (or ranked) 5 on the list The Best Affordable Cosmetics Brands

6
497 205
Rimmel is listed (or ranked) 6 on the list The Best Affordable Cosmetics Brands

7
606 304
Revlon is listed (or ranked) 7 on the list The Best Affordable Cosmetics Brands

8
536 298
Neutrogena is listed (or ranked) 8 on the list The Best Affordable Cosmetics Brands

9
490 271
Cover Girl is listed (or ranked) 9 on the list The Best Affordable Cosmetics Brands

10
430 259
NYC is listed (or ranked) 10 on the list The Best Affordable Cosmetics Brands

11
413 267
Burt's Bees is listed (or ranked) 11 on the list The Best Affordable Cosmetics Brands

12
141 29
Colourpop is listed (or ranked) 12 on the list The Best Affordable Cosmetics Brands
JessicaMS added

13
301 219
Sally Hanson is listed (or ranked) 13 on the list The Best Affordable Cosmetics Brands

14
293 190
Physicians Formula Holdings, I... is listed (or ranked) 14 on the list The Best Affordable Cosmetics Brands

15
315 277
Avon is listed (or ranked) 15 on the list The Best Affordable Cosmetics Brands

16
174 114
OPI is listed (or ranked) 16 on the list The Best Affordable Cosmetics Brands
ChloeFletcher added

17
242 234
Almay Inc is listed (or ranked) 17 on the list The Best Affordable Cosmetics Brands

18
123 33
Morphe is listed (or ranked) 18 on the list The Best Affordable Cosmetics Brands
JessicaMS added

19
111 36
Milani is listed (or ranked) 19 on the list The Best Affordable Cosmetics Brands
JessicaMS added

20
98 31
BH Cosmetics is listed (or ranked) 20 on the list The Best Affordable Cosmetics Brands
JessicaMS added

21
92 31
Makeup Revolution is listed (or ranked) 21 on the list The Best Affordable Cosmetics Brands
JessicaMS added

22
49 190
LAKME COSMETICS is listed (or ranked) 22 on the list The Best Affordable Cosmetics Brands
RakhiRobinSaini added

23
39 209
Aloette is listed (or ranked) 23 on the list The Best Affordable Cosmetics Brands