Looking good shouldn't mean sacrificing your personal beliefs. Luckily, there are more and more professional makeup brands and beauty lines that don't test on animals available these days. The best cruelty free beauty brands make the fight against animal testing and unethical practices a part of their mission, and align themselves with manufacturers that feel the same way.
Cruelty free makeup doesn't have to be expensive, either. Many affordable beauty brands are made with safe, natural, and vegan ingredients. Ethically made beauty products from Aesop, Bare Minerals, and Yes To are free of harmful substances while still providing magazine-worthy results. There is a cruelty free option for every part of your makeup routine, from washes to eyeshadows. Dive in and start making your shopping list.
Rihanna's Fenty Beauty was an instant smash hit. But beyond the wide range of shades and the oh-so-cool packaging, the popular cosmetics are also cruelty free. Some of Fenty's products contain animal ingredients like beeswax, but the brand offers several vegan options. The makeup is free of parabens and phthalates too.
Certified by PETA's "Beauty Without Bunnies" Program, Wet 'n' Wild is 100% cruelty free and offers a wide selection of vegan products. It also promotes safe ingredients – the Campaign For Safe Cosmetics found no trace of lead in its lipsticks.
Tarte Cosmetics are beloved by diehard makeup fans for their easy-to-blend foundations and concealers and gorgeous eyeshadows. And animal-lovers can rejoice – they offer a number of vegan-friendly products, and all of their items are cruelty free.