The Best Cruelty Free Beauty Brands
Looking good shouldn't mean sacrificing your personal beliefs. Luckily, there are more and more professional makeup brands and beauty lines that don't test on animals available these days. The best cruelty free beauty brands make the fight against animal testing and unethical practices a part of their mission, and align themselves with manufacturers that feel the same way.
Cruelty free makeup doesn't have to be expensive, either. Many affordable beauty brands are made with safe, natural, and vegan ingredients. Ethically made beauty products from Aesop, Bare Minerals, and Yes To are free of harmful substances while still providing magazine-worthy results. There is a cruelty free option for every part of your makeup routine, from washes to eyeshadows. Dive in and start making your shopping list.
Anastasia Beverly Hills is arguably the brand that made brows a thing. And according to PETA, the company is cruelty free, meaning it does not test on animals. Go ahead, splurge on that Dipbrow!
Tarte Cosmetics are beloved by diehard makeup fans for their easy-to-blend foundations and concealers and gorgeous eyeshadows. And animal-lovers can rejoice – they offer a number of vegan-friendly products, and all of their items are cruelty free.
Rihanna's Fenty Beauty was an instant smash hit. But beyond the wide range of shades and the oh-so-cool packaging, the popular cosmetics are also cruelty free. Some of Fenty's products contain animal ingredients like beeswax, but the brand offers several vegan options. The makeup is free of parabens and phthalates too.
Lush sources natural ingredients from ethical buyers, and fights against animal cruelty by offering vegetarian products and purchasing from "suppliers that do not commission tests on animals." The company promotes "naked" packaging to reduce waste, and containers are made with recycled material. Plus, Lush issues a "carbon tax" on employees when they travel by air, which is then donated to groups researching climate change.
Certified by PETA's "Beauty Without Bunnies" Program, Wet 'n' Wild is 100% cruelty free and offers a wide selection of vegan products. It also promotes safe ingredients – the Campaign For Safe Cosmetics found no trace of lead in its lipsticks.
e.l.f. doesn't test on animals, nor does it associate with companies that do. In fact, it partnered with PETA in their Caring Consumer Project. True, some e.l.f. brushes use "cut, natural horse hair," but the company offers a synthetic option too. These cosmetics incorporate vegan as well as hypoallergenic ingredients, and as a bonus, the products are extremely affordable.