popular opinion The Best Global Brands  

Werner Brandes
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List Rules Upvote the company that you think has the strongest brand.

A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by

1
109 66
Google is listed (or ranked) 1 on the list The Best Global Brands
Google Search Engine Marketing, Advertising, Software

2
76 37
Nintendo is listed (or ranked) 2 on the list The Best Global Brands
Nintendo Consumer electronics, Video game, Interactive entertainment

3
74 38
Toyota is listed (or ranked) 3 on the list The Best Global Brands
Toyota Motor Vehicles and Passenger Car Bodies, Automotive industry

4
98 64
Sony Corporation is listed (or ranked) 4 on the list The Best Global Brands
Sony Corporation Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing

5
103 79
Apple is listed (or ranked) 5 on the list The Best Global Brands

6
38 17
BlackBerry Limited is listed (or ranked) 6 on the list The Best Global Brands
Krakatau added BlackBerry Limited Telecommunications equipment, Telecommunications, Wireless

7
25 6
LEGO is listed (or ranked) 7 on the list The Best Global Brands
LEGO Toy

8
74 48
Nike, Inc. is listed (or ranked) 8 on the list The Best Global Brands
Nike, Inc. Fashion accessory, Sports equipment, Clothing

9
68 49
Adidas is listed (or ranked) 9 on the list The Best Global Brands
Adidas Fashion accessory, Sports equipment, Design

10
74 60
Coca-Cola is listed (or ranked) 10 on the list The Best Global Brands
Coca-Cola Beverages

11
57 46
The Walt Disney Company is listed (or ranked) 11 on the list The Best Global Brands
The Walt Disney Company Mass media, Media, Motion Picture and Video Production

12
65 47
Mercedes-Benz is listed (or ranked) 12 on the list The Best Global Brands
Mercedes-Benz Manufacturing, Automotive industry

13
58 44
Canon Inc. is listed (or ranked) 13 on the list The Best Global Brands
Canon Inc. Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies

14
58 45
Intel is listed (or ranked) 14 on the list The Best Global Brands
Intel Semiconductor and Other Electronic Component Manufacturing

The Funniest TV Shows of All Time

15
49 36
Samsung Group is listed (or ranked) 15 on the list The Best Global Brands
Samsung Group Conglomerate

16
63 50
Microsoft Corporation is listed (or ranked) 16 on the list The Best Global Brands
Microsoft Corporation Consumer electronics, Software, Publishing

17
50 39
Amazon.com is listed (or ranked) 17 on the list The Best Global Brands
Amazon.com Electronic Shopping and Mail-Order Houses, Retail, Online service provider

18
50 40
Ferrari S.p.A. is listed (or ranked) 18 on the list The Best Global Brands
Ferrari S.p.A. Motor Vehicles and Passenger Car Bodies, Automotive industry

19
53 48
Pepsi is listed (or ranked) 19 on the list The Best Global Brands
Pepsi Food Manufacturing, Beverages

20
51 44
BMW is listed (or ranked) 20 on the list The Best Global Brands
BMW Motor Vehicles and Passenger Car Bodies, Automotive industry

21
46 40
eBay is listed (or ranked) 21 on the list The Best Global Brands
eBay Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services

Companies with the Best Customer Service

22
43 37
Honda Motor Company, Ltd is listed (or ranked) 22 on the list The Best Global Brands
Honda Motor Company, Ltd Truck, Aerospace, Aviation

23
38 32
Sprite is listed (or ranked) 23 on the list The Best Global Brands

24
31 28
Nissan Motor Co., Ltd. is listed (or ranked) 24 on the list The Best Global Brands
Nissan Motor Co., Ltd. Financial Services, Motor Vehicles and Passenger Car Bodies, Automotive industry

25
53 57
Facebook, Inc. is listed (or ranked) 25 on the list The Best Global Brands
Facebook, Inc. Social network

26
13 9
Chick-fil-A is listed (or ranked) 26 on the list The Best Global Brands
Chick-fil-A Restaurant

27
24 24
Nestlé is listed (or ranked) 27 on the list The Best Global Brands
datrlykewlfreekinguymandood added Nestlé Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing

28
37 35
Audi is listed (or ranked) 28 on the list The Best Global Brands
Audi Motor Vehicles and Passenger Car Bodies, Automotive industry

Brands That Changed Your Life for the Better

29
32 30
Mitsubishi Group is listed (or ranked) 29 on the list The Best Global Brands
Mitsubishi Group Petroleum industry, Fossil fuel, Automotive industry

30
29 30
Visa Inc. is listed (or ranked) 30 on the list The Best Global Brands
Visa Inc. Financial Services

31
43 44
Volkswagen Group is listed (or ranked) 31 on the list The Best Global Brands
Volkswagen Group Motor Vehicles and Passenger Car Bodies, Automotive industry

32
39 40
Porsche is listed (or ranked) 32 on the list The Best Global Brands
Porsche Automotive industry

33
30 30
H&M is listed (or ranked) 33 on the list The Best Global Brands
H&M Clothing

34
34 36
Johnson & Johnson is listed (or ranked) 34 on the list The Best Global Brands
Johnson & Johnson Soap, Pharmaceutical Preparation, Health Care

35
25 28
MasterCard is listed (or ranked) 35 on the list The Best Global Brands
MasterCard Financial Services, Business Services, NEC

The Best TV Shows to Rewatch

36
27 26
Panasonic Corporation is listed (or ranked) 36 on the list The Best Global Brands
Panasonic Corporation Consumer electronics, Semiconductor and Other Electronic Component Manufacturing, Home appliance

37
31 36
KFC is listed (or ranked) 37 on the list The Best Global Brands
KFC Restaurant, Fast food

38
37 41
Hewlett-Packard is listed (or ranked) 38 on the list The Best Global Brands
Hewlett-Packard Software, Computer hardware, Electronic Computer Manufacturing

39
23 25
Kellogg's is listed (or ranked) 39 on the list The Best Global Brands
Kellogg's Food processing, Grain and Oilseed Milling

40
7 4
IKEA is listed (or ranked) 40 on the list The Best Global Brands
Ikea Furniture, Retail, Home appliance

41
33 38
Harley-Davidson Motor Company is listed (or ranked) 41 on the list The Best Global Brands
Harley-Davidson Motor Company Motorcycle, Automotive industry

42
40 50
Starbucks is listed (or ranked) 42 on the list The Best Global Brands
Starbucks Coffee and Tea Manufacturing, Coffeehouse, Limited-Service Restaurants

The Greatest TV Shows Of All Time

43
22 25
United Parcel Service is listed (or ranked) 43 on the list The Best Global Brands
United Parcel Service Logistics, Transportation, Truck Transportation

44
20 23
Heineken International is listed (or ranked) 44 on the list The Best Global Brands
Heineken International Malt Beverages, Breweries

45
24 26
General Electric is listed (or ranked) 45 on the list The Best Global Brands
General Electric Motion Picture and Video Production, Electrical and electronic equipment, Home appliance

46
5 3
Lamborghini is listed (or ranked) 46 on the list The Best Global Brands
Lamborghini Manufacturing, Automotive industry

47
29 35
Adobe Systems is listed (or ranked) 47 on the list The Best Global Brands
Adobe Systems Software, Computer, Prepackaged Software

48
22 29
L'Oréal is listed (or ranked) 48 on the list The Best Global Brands
L'Oréal Perfumes, Cosmetics, and Other Toilet Preparations

49
18 22
Corona is listed (or ranked) 49 on the list The Best Global Brands

50
4 3
Activision Blizzard is listed (or ranked) 50 on the list The Best Global Brands
Activision Blizzard Video game, Interactive entertainment, Video game industry