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Popular Opinion The Best Global Brands  

Werner Brandes
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6.7k votes 313 voters 9.5k views

List Rules Upvote the company that you think has the strongest brand.

A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by

1
119 68
Google is listed (or ranked) 1 on the list The Best Global Brands
Search Engine Marketing, Advertising, Software

2
80 41
Nintendo is listed (or ranked) 2 on the list The Best Global Brands
Consumer electronics, Video game, Interactive entertainment

3
104 66
Sony Corporation is listed (or ranked) 3 on the list The Best Global Brands
Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing

4
78 38
Toyota is listed (or ranked) 4 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

5
107 81
Apple is listed (or ranked) 5 on the list The Best Global Brands

6
30 8
LEGO is listed (or ranked) 6 on the list The Best Global Brands
Toy

7
78 49
Nike, Inc. is listed (or ranked) 7 on the list The Best Global Brands
Fashion accessory, Sports equipment, Clothing

8
62 47
The Walt Disney Company is listed (or ranked) 8 on the list The Best Global Brands
Mass media, Media, Motion Picture and Video Production

9
78 61
Coca-Cola is listed (or ranked) 9 on the list The Best Global Brands
Beverages

10
39 21
BlackBerry Limited is listed (or ranked) 10 on the list The Best Global Brands
Krakatau added Telecommunications equipment, Telecommunications, Wireless

11
70 51
Adidas is listed (or ranked) 11 on the list The Best Global Brands
Fashion accessory, Sports equipment, Design

12
54 36
Samsung Group is listed (or ranked) 12 on the list The Best Global Brands
Conglomerate

13
61 45
Canon Inc. is listed (or ranked) 13 on the list The Best Global Brands
Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies

14
68 49
Mercedes-Benz is listed (or ranked) 14 on the list The Best Global Brands
Manufacturing, Automotive industry

15
68 51
Microsoft Corporation is listed (or ranked) 15 on the list The Best Global Brands
Consumer electronics, Software, Publishing

16
59 47
Intel is listed (or ranked) 16 on the list The Best Global Brands
Semiconductor and Other Electronic Component Manufacturing

17
55 41
Amazon.com is listed (or ranked) 17 on the list The Best Global Brands
Electronic Shopping and Mail-Order Houses, Retail, Online service provider

18
53 41
Ferrari S.p.A. is listed (or ranked) 18 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

19
56 50
Pepsi is listed (or ranked) 19 on the list The Best Global Brands
Food Manufacturing, Beverages

20
54 45
BMW is listed (or ranked) 20 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

21
50 41
eBay is listed (or ranked) 21 on the list The Best Global Brands
Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services

22
44 38
Honda Motor Company, Ltd is listed (or ranked) 22 on the list The Best Global Brands
Truck, Aerospace, Aviation

23
39 33
Sprite is listed (or ranked) 23 on the list The Best Global Brands

24
14 9
Chick-fil-A is listed (or ranked) 24 on the list The Best Global Brands
Restaurant

25
31 28
Nissan Motor Co., Ltd. is listed (or ranked) 25 on the list The Best Global Brands
Financial Services, Motor Vehicles and Passenger Car Bodies, Automotive industry

26
25 24
Nestlé is listed (or ranked) 26 on the list The Best Global Brands
datrlykewlfreekinguymandood added Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing

27
32 30
Visa Inc. is listed (or ranked) 27 on the list The Best Global Brands
Financial Services

28
54 59
Facebook, Inc. is listed (or ranked) 28 on the list The Best Global Brands
Social network

29
37 35
Audi is listed (or ranked) 29 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

30
32 30
Mitsubishi Group is listed (or ranked) 30 on the list The Best Global Brands
Petroleum industry, Fossil fuel, Automotive industry

31
30 26
Panasonic Corporation is listed (or ranked) 31 on the list The Best Global Brands
Consumer electronics, Semiconductor and Other Electronic Component Manufacturing, Home appliance

32
43 44
Volkswagen Group is listed (or ranked) 32 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

33
36 36
Johnson & Johnson is listed (or ranked) 33 on the list The Best Global Brands
Soap, Pharmaceutical Preparation, Health Care

34
40 41
Porsche is listed (or ranked) 34 on the list The Best Global Brands
Automotive industry

35
27 29
MasterCard is listed (or ranked) 35 on the list The Best Global Brands
Financial Services, Business Services, NEC

36
30 30
H&M is listed (or ranked) 36 on the list The Best Global Brands
Clothing

37
25 25
Kellogg's is listed (or ranked) 37 on the list The Best Global Brands
Food processing, Grain and Oilseed Milling

38
38 42
Hewlett-Packard is listed (or ranked) 38 on the list The Best Global Brands
Software, Computer hardware, Electronic Computer Manufacturing

39
22 23
Heineken International is listed (or ranked) 39 on the list The Best Global Brands
Malt Beverages, Breweries

40
35 39
Harley-Davidson Motor Company is listed (or ranked) 40 on the list The Best Global Brands
Motorcycle, Automotive industry

41
32 39
KFC is listed (or ranked) 41 on the list The Best Global Brands
Restaurant, Fast food

42
24 29
L'Oréal is listed (or ranked) 42 on the list The Best Global Brands
Perfumes, Cosmetics, and Other Toilet Preparations

43
7 4
IKEA is listed (or ranked) 43 on the list The Best Global Brands
Furniture, Retail, Home appliance

44
23 26
United Parcel Service is listed (or ranked) 44 on the list The Best Global Brands
Logistics, Transportation, Truck Transportation

45
26 27
General Electric is listed (or ranked) 45 on the list The Best Global Brands
Motion Picture and Video Production, Electrical and electronic equipment, Home appliance

46
6 3
Lamborghini is listed (or ranked) 46 on the list The Best Global Brands
Manufacturing, Automotive industry

47
40 52
Starbucks is listed (or ranked) 47 on the list The Best Global Brands
Coffee and Tea Manufacturing, Coffeehouse, Limited-Service Restaurants

48
19 22
Corona is listed (or ranked) 48 on the list The Best Global Brands

49
30 36
Adobe Systems is listed (or ranked) 49 on the list The Best Global Brands
Software, Computer, Prepackaged Software

50
4 3
Puma SE is listed (or ranked) 50 on the list The Best Global Brands
Men's Footwear (except Athletic) Manufacturing, Women's Footwear (except Athletic) Manufacturing, Sports equipment