popular opinion The Best Global Brands  

Werner Brandes
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List Rules Upvote the company that you think has the strongest brand.

A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by

1
95 60
Google is listed (or ranked) 1 on the list The Best Global Brands
Google Search Engine Marketing, Advertising, Software

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2
94 70
Apple is listed (or ranked) 2 on the list The Best Global Brands

3
62 31
Nintendo is listed (or ranked) 3 on the list The Best Global Brands
Nintendo Consumer electronics, Video game, Interactive entertainment

4
37 8
BlackBerry Limited is listed (or ranked) 4 on the list The Best Global Brands
Krakatau added BlackBerry Limited Telecommunications equipment, Telecommunications, Wireless

5
89 60
Sony Corporation is listed (or ranked) 5 on the list The Best Global Brands
Sony Corporation Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing

6
71 31
Toyota Motor Corporation is listed (or ranked) 6 on the list The Best Global Brands
Toyota Motor Corporation Motor Vehicles and Passenger Car Bodies, Automotive industry

7
63 44
Adidas is listed (or ranked) 7 on the list The Best Global Brands
Adidas Fashion accessory, Sports equipment, Design

8
51 44
The Walt Disney Company is listed (or ranked) 8 on the list The Best Global Brands
The Walt Disney Company Mass media, Media, Motion Picture and Video Production

9
17 4
LEGO is listed (or ranked) 9 on the list The Best Global Brands
julian-matthias added LEGO Toy

10
66 54
Coca-Cola is listed (or ranked) 10 on the list The Best Global Brands
Coca-Cola Beverages

11
60 43
Mercedes-Benz is listed (or ranked) 11 on the list The Best Global Brands
Mercedes-Benz Manufacturing, Automotive industry

12
65 46
Nike, Inc. is listed (or ranked) 12 on the list The Best Global Brands
Nike, Inc. Fashion accessory, Sports equipment, Clothing

13
53 43
Intel is listed (or ranked) 13 on the list The Best Global Brands
Intel Semiconductor and Other Electronic Component Manufacturing

14
52 42
Canon Inc. is listed (or ranked) 14 on the list The Best Global Brands
Canon Inc. Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies

15
46 37
Ferrari S.p.A. is listed (or ranked) 15 on the list The Best Global Brands
Ferrari S.p.A. Motor Vehicles and Passenger Car Bodies, Automotive industry

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16
59 45
Microsoft Corporation is listed (or ranked) 16 on the list The Best Global Brands
Microsoft Corporation Consumer electronics, Software, Publishing

17
47 41
BMW is listed (or ranked) 17 on the list The Best Global Brands
BMW Motor Vehicles and Passenger Car Bodies, Automotive industry

18
48 43
Pepsi is listed (or ranked) 18 on the list The Best Global Brands
Pepsi Food Manufacturing, Beverages

19
41 35
Samsung Group is listed (or ranked) 19 on the list The Best Global Brands
Samsung Group Conglomerate

20
48 52
Facebook, Inc. is listed (or ranked) 20 on the list The Best Global Brands
Facebook, Inc. Social network

21
37 34
Porsche is listed (or ranked) 21 on the list The Best Global Brands
Porsche Automotive industry

22
34 33
Audi is listed (or ranked) 22 on the list The Best Global Brands
Audi Motor Vehicles and Passenger Car Bodies, Automotive industry

23
20 23
Nestlé is listed (or ranked) 23 on the list The Best Global Brands
datrlykewlfreekinguymandood added Nestlé Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing

24
42 36
eBay is listed (or ranked) 24 on the list The Best Global Brands
eBay Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services

25
43 38
Amazon.com is listed (or ranked) 25 on the list The Best Global Brands
Amazon.com Electronic Shopping and Mail-Order Houses, Retail, Online service provider

26
27 26
Nissan Motor Co., Ltd. is listed (or ranked) 26 on the list The Best Global Brands
Nissan Motor Co., Ltd. Financial Services, Motor Vehicles and Passenger Car Bodies, Automotive industry

27
10 7
Chick-fil-A is listed (or ranked) 27 on the list The Best Global Brands
Chick-fil-A Restaurant

28
40 42
Volkswagen Group is listed (or ranked) 28 on the list The Best Global Brands
Volkswagen Group Motor Vehicles and Passenger Car Bodies, Automotive industry

29
34 29
Sprite is listed (or ranked) 29 on the list The Best Global Brands

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30
39 35
Honda Motor Company, Ltd is listed (or ranked) 30 on the list The Best Global Brands
Honda Motor Company, Ltd Truck, Aerospace, Aviation

31
27 28
Visa Inc. is listed (or ranked) 31 on the list The Best Global Brands
Visa Inc. Financial Services

32
30 33
KFC is listed (or ranked) 32 on the list The Best Global Brands
KFC Restaurant, Fast food

33
24 26
MasterCard is listed (or ranked) 33 on the list The Best Global Brands
MasterCard Financial Services, Business Services, NEC

34
31 29
Mitsubishi Group is listed (or ranked) 34 on the list The Best Global Brands
Mitsubishi Group Petroleum industry, Fossil fuel, Automotive industry

35
39 47
Starbucks is listed (or ranked) 35 on the list The Best Global Brands
Starbucks Coffee and Tea Manufacturing, Coffeehouse, Limited-Service Restaurants

36
29 29
H&M is listed (or ranked) 36 on the list The Best Global Brands
H&M Clothing

37
5 5
Blizzard Entertainment is listed (or ranked) 37 on the list The Best Global Brands
julian-matthias added Blizzard Entertainment Video game, Video game industry

38
33 34
Johnson & Johnson is listed (or ranked) 38 on the list The Best Global Brands
Johnson & Johnson Soap, Pharmaceutical Preparation, Health Care

39
25 25
Panasonic Corporation is listed (or ranked) 39 on the list The Best Global Brands
Panasonic Corporation Consumer electronics, Semiconductor and Other Electronic Component Manufacturing, Home appliance

40
33 42
Yahoo! is listed (or ranked) 40 on the list The Best Global Brands
julian-matthias added Yahoo! Search Engine Marketing, Computer Integrated Systems Design, Media

41
36 40
Hewlett-Packard is listed (or ranked) 41 on the list The Best Global Brands
Hewlett-Packard Software, Computer hardware, Electronic Computer Manufacturing

42
32 36
Harley-Davidson Motor Company is listed (or ranked) 42 on the list The Best Global Brands
Harley-Davidson Motor Company Motorcycle, Automotive industry

43
21 29
L'Oréal is listed (or ranked) 43 on the list The Best Global Brands
L'Oréal Perfumes, Cosmetics, and Other Toilet Preparations

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44
5 3
IKEA is listed (or ranked) 44 on the list The Best Global Brands
julian-matthias added Ikea Furniture, Retail, Home appliance

45
4 2
Lamborghini is listed (or ranked) 45 on the list The Best Global Brands
julian-matthias added Lamborghini Manufacturing, Automotive industry

46
19 21
Heineken International is listed (or ranked) 46 on the list The Best Global Brands
Heineken International Malt Beverages, Breweries

47
28 33
Adobe Systems is listed (or ranked) 47 on the list The Best Global Brands
Adobe Systems Software, Computer, Prepackaged Software

48
3 2
Puma SE is listed (or ranked) 48 on the list The Best Global Brands
julian-matthias added Puma SE Men's Footwear (except Athletic) Manufacturing, Women's Footwear (except Athletic) Manufacturing, Sports equipment

49
3 2
Activision Blizzard is listed (or ranked) 49 on the list The Best Global Brands
julian-matthias added Activision Blizzard Video game, Interactive entertainment, Video game industry

50
21 25
Kellogg's is listed (or ranked) 50 on the list The Best Global Brands
Kellogg's Food processing, Grain and Oilseed Milling