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Popular Opinion The Best Global Brands  

Werner Brandes
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List Rules Upvote the company that you think has the strongest brand.

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A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by

1
124 70
Google is listed (or ranked) 1 on the list The Best Global Brands
Search Engine Marketing, Advertising, Software

2
112 83
Apple is listed (or ranked) 2 on the list The Best Global Brands

3
81 44
Nintendo is listed (or ranked) 3 on the list The Best Global Brands
Consumer electronics, Video game, Interactive entertainment

4
107 68
Sony Corporation is listed (or ranked) 4 on the list The Best Global Brands
Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing

5
65 48
The Walt Disney Company is listed (or ranked) 5 on the list The Best Global Brands
Mass media, Media, Motion Picture and Video Production

6
33 8
LEGO is listed (or ranked) 6 on the list The Best Global Brands
Toy

7
81 62
Coca-Cola is listed (or ranked) 7 on the list The Best Global Brands
Beverages

8
78 41
Toyota Motor Corporation is listed (or ranked) 8 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

9
73 52
Adidas is listed (or ranked) 9 on the list The Best Global Brands
Fashion accessory, Sports equipment, Design

10
40 22
BlackBerry Limited is listed (or ranked) 10 on the list The Best Global Brands
Krakatau added Telecommunications equipment, Telecommunications, Wireless

11
56 37
Samsung Group is listed (or ranked) 11 on the list The Best Global Brands
Conglomerate

12
64 46
Canon Inc. is listed (or ranked) 12 on the list The Best Global Brands
Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies

13
79 51
Nike, Inc. is listed (or ranked) 13 on the list The Best Global Brands
Fashion accessory, Sports equipment, Clothing

14
61 47
Intel is listed (or ranked) 14 on the list The Best Global Brands
Semiconductor and Other Electronic Component Manufacturing

15
70 49
Mercedes-Benz is listed (or ranked) 15 on the list The Best Global Brands
Manufacturing, Automotive industry

16
70 52
Microsoft Corporation is listed (or ranked) 16 on the list The Best Global Brands
Consumer electronics, Software, Publishing

17
57 42
Amazon.com is listed (or ranked) 17 on the list The Best Global Brands
Electronic Shopping and Mail-Order Houses, Retail, Online service provider

18
57 51
Pepsi is listed (or ranked) 18 on the list The Best Global Brands
Food Manufacturing, Beverages

19
26 25
Nestlé is listed (or ranked) 19 on the list The Best Global Brands
datrlykewlfreekinguymandood added Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing

20
55 41
Ferrari S.p.A. is listed (or ranked) 20 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

21
55 61
Facebook, Inc. is listed (or ranked) 21 on the list The Best Global Brands
Social network

22
56 45
BMW is listed (or ranked) 22 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

23
34 30
Visa Inc. is listed (or ranked) 23 on the list The Best Global Brands
Financial Services

24
15 10
Chick-fil-A is listed (or ranked) 24 on the list The Best Global Brands
Restaurant

25
51 42
eBay is listed (or ranked) 25 on the list The Best Global Brands
Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services