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Popular Opinion The Best Global Brands  

Werner Brandes
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6.9k votes 320 voters 9.6k views

List Rules Upvote the company that you think has the strongest brand.

A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by

1
123 69
Google is listed (or ranked) 1 on the list The Best Global Brands
Search Engine Marketing, Advertising, Software

2
110 82
Apple is listed (or ranked) 2 on the list The Best Global Brands

3
80 44
Nintendo is listed (or ranked) 3 on the list The Best Global Brands
Consumer electronics, Video game, Interactive entertainment

4
105 68
Sony Corporation is listed (or ranked) 4 on the list The Best Global Brands
Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing

5
65 47
The Walt Disney Company is listed (or ranked) 5 on the list The Best Global Brands
Mass media, Media, Motion Picture and Video Production

6
32 8
LEGO is listed (or ranked) 6 on the list The Best Global Brands
Toy

7
78 40
Toyota is listed (or ranked) 7 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

8
80 62
Coca-Cola is listed (or ranked) 8 on the list The Best Global Brands
Beverages

9
56 36
Samsung Group is listed (or ranked) 9 on the list The Best Global Brands
Conglomerate

10
72 52
Adidas is listed (or ranked) 10 on the list The Best Global Brands
Fashion accessory, Sports equipment, Design

11
39 22
BlackBerry Limited is listed (or ranked) 11 on the list The Best Global Brands
Krakatau added Telecommunications equipment, Telecommunications, Wireless

12
78 51
Nike, Inc. is listed (or ranked) 12 on the list The Best Global Brands
Fashion accessory, Sports equipment, Clothing

13
62 46
Canon Inc. is listed (or ranked) 13 on the list The Best Global Brands
Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies

14
60 47
Intel is listed (or ranked) 14 on the list The Best Global Brands
Semiconductor and Other Electronic Component Manufacturing

15
70 49
Mercedes-Benz is listed (or ranked) 15 on the list The Best Global Brands
Manufacturing, Automotive industry

16
69 52
Microsoft Corporation is listed (or ranked) 16 on the list The Best Global Brands
Consumer electronics, Software, Publishing

17
57 42
Amazon.com is listed (or ranked) 17 on the list The Best Global Brands
Electronic Shopping and Mail-Order Houses, Retail, Online service provider

18
57 51
Pepsi is listed (or ranked) 18 on the list The Best Global Brands
Food Manufacturing, Beverages

19
26 25
Nestlé is listed (or ranked) 19 on the list The Best Global Brands
datrlykewlfreekinguymandood added Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing

20
55 41
Ferrari S.p.A. is listed (or ranked) 20 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

21
55 61
Facebook, Inc. is listed (or ranked) 21 on the list The Best Global Brands
Social network

22
56 45
BMW is listed (or ranked) 22 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

23
34 30
Visa Inc. is listed (or ranked) 23 on the list The Best Global Brands
Financial Services

24
15 10
Chick-fil-A is listed (or ranked) 24 on the list The Best Global Brands
Restaurant

25
51 42
eBay is listed (or ranked) 25 on the list The Best Global Brands
Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services

26
46 38
Honda Motor Company, Ltd is listed (or ranked) 26 on the list The Best Global Brands
Truck, Aerospace, Aviation

27
31 29
Nissan Motor Co., Ltd. is listed (or ranked) 27 on the list The Best Global Brands
Financial Services, Motor Vehicles and Passenger Car Bodies, Automotive industry

28
41 42
Porsche is listed (or ranked) 28 on the list The Best Global Brands
Automotive industry

29
40 34
Sprite is listed (or ranked) 29 on the list The Best Global Brands

30
28 30
MasterCard is listed (or ranked) 30 on the list The Best Global Brands
Financial Services, Business Services, NEC

31
38 35
Audi is listed (or ranked) 31 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

32
44 44
Volkswagen Group is listed (or ranked) 32 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry

33
32 31
Mitsubishi Group is listed (or ranked) 33 on the list The Best Global Brands
Petroleum industry, Fossil fuel, Automotive industry

34
27 25
Kellogg's is listed (or ranked) 34 on the list The Best Global Brands
Food processing, Grain and Oilseed Milling

35
25 30
L'Oréal is listed (or ranked) 35 on the list The Best Global Brands
Perfumes, Cosmetics, and Other Toilet Preparations

36
37 37
Johnson & Johnson is listed (or ranked) 36 on the list The Best Global Brands
Soap, Pharmaceutical Preparation, Health Care

37
31 31
H&M is listed (or ranked) 37 on the list The Best Global Brands
Clothing

38
32 41
KFC is listed (or ranked) 38 on the list The Best Global Brands
Restaurant, Fast food

39
41 53
Starbucks is listed (or ranked) 39 on the list The Best Global Brands
Coffee and Tea Manufacturing, Coffeehouse, Limited-Service Restaurants

40
24 24
Heineken International is listed (or ranked) 40 on the list The Best Global Brands
Malt Beverages, Breweries

41
39 43
Hewlett-Packard is listed (or ranked) 41 on the list The Best Global Brands
Software, Computer hardware, Electronic Computer Manufacturing

42
25 26
United Parcel Service is listed (or ranked) 42 on the list The Best Global Brands
Logistics, Transportation, Truck Transportation

43
31 27
Panasonic Corporation is listed (or ranked) 43 on the list The Best Global Brands
Consumer electronics, Semiconductor and Other Electronic Component Manufacturing, Home appliance

44
16 23
Hyundai is listed (or ranked) 44 on the list The Best Global Brands

45
20 22
Corona is listed (or ranked) 45 on the list The Best Global Brands

46
35 41
Harley-Davidson Motor Company is listed (or ranked) 46 on the list The Best Global Brands
Motorcycle, Automotive industry

47
31 37
Adobe Systems is listed (or ranked) 47 on the list The Best Global Brands
Software, Computer, Prepackaged Software

48
7 3
Lamborghini is listed (or ranked) 48 on the list The Best Global Brands
Manufacturing, Automotive industry

49
15 26
Tiffany & Co. is listed (or ranked) 49 on the list The Best Global Brands
Jewellery, Jewelry Stores

50
8 5
IKEA is listed (or ranked) 50 on the list The Best Global Brands
Furniture, Retail, Home appliance