Popular Opinion

The Best Global Brands 

Werner Brandes
Originally by
Updated January 3, 2020 19.9k votes 881 voters 16.2k views 124 items

List Rules Upvote the company that you think has the strongest brand.

A complete list of the strongest global brands. This list is ranked by brand name recognition and how much the strength of these brands contributes to their company's bottom line. It is widely agreed on that Apple, Coca Cola and Google have some of the strongest brands out there today. (If you disagree, vote on your favorite brand below!) Companies with strong brands have a customer base that generally likes and trusts them.

This list takes the work of market researchers like Millward Brown and Interbrand into consideration. It uses a combination of consumer research and financial analysis to determine how much a company’s brand contributes to its core corporate value.

In general, technology brands rank highest on this list, but there are also plenty of car, fashion, entertainment, communications, finance, consumer products and banking brands that also score well. Do brands have to be around for a long time to have strong recognition? Not necessarily. While companies like General Electric have worked a long time to improve their brand, other companies like H&M are relatively new brands.

Companies work very hard to strengthen their brands because of the benefits that come with having a strong global brand. If you are recognized worldwide, you are likely to have a stronger customer base and make more money. Companies with the top rated brands can try out new products and services without backlash from their customers. So, what do you think? What are the best global brand names out there today?
list ordered by
1
Google is listed (or ranked) 1 on the list The Best Global Brands
Search Engine Marketing, Advertising, Software
2
Coca-Cola is listed (or ranked) 2 on the list The Best Global Brands
Beverages
3
Amazon.com is listed (or ranked) 3 on the list The Best Global Brands
Electronic Shopping and Mail-Order Houses, Retail, Online service provider
4
Apple is listed (or ranked) 4 on the list The Best Global Brands
5
Sony Corporation is listed (or ranked) 5 on the list The Best Global Brands
Consumer electronics, Motion Picture and Video Production, Semiconductor and Other Electronic Component Manufacturing
6
Microsoft Corporation is listed (or ranked) 6 on the list The Best Global Brands
Consumer electronics, Software, Publishing
7
The Walt Disney Company ... is listed (or ranked) 7 on the list The Best Global Brands
Mass media, Media, Motion Picture and Video Production
8
Adidas is listed (or ranked) 8 on the list The Best Global Brands
Fashion accessory, Sports equipment, Design
9
LEGO is listed (or ranked) 9 on the list The Best Global Brands
Toy
10
Nike, Inc. is listed (or ranked) 10 on the list The Best Global Brands
Fashion accessory, Sports equipment, Clothing
11
Intel is listed (or ranked) 11 on the list The Best Global Brands
Semiconductor and Other Electronic Component Manufacturing
12
Pepsi is listed (or ranked) 12 on the list The Best Global Brands
Food Manufacturing, Beverages
13
Mercedes-Benz is listed (or ranked) 13 on the list The Best Global Brands
Manufacturing, Automotive industry
14
BMW is listed (or ranked) 14 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry
15
Nintendo is listed (or ranked) 15 on the list The Best Global Brands
Consumer electronics, Video game, Interactive entertainment
16
Gucci is listed (or ranked) 16 on the list The Best Global Brands
Fashion accessory
17
Canon Inc. is listed (or ranked) 17 on the list The Best Global Brands
Photography, Other Computer Peripheral Equipment Manufacturing, Photographic Equipment and Supplies
18
Visa Inc. is listed (or ranked) 18 on the list The Best Global Brands
Financial Services
19
Honda Motor Company, Ltd... is listed (or ranked) 19 on the list The Best Global Brands
Truck, Aerospace, Aviation
20
Toyota is listed (or ranked) 20 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry
21
Samsung Group is listed (or ranked) 21 on the list The Best Global Brands
Conglomerate
22
Ferrari S.p.A. is listed (or ranked) 22 on the list The Best Global Brands
Motor Vehicles and Passenger Car Bodies, Automotive industry
23
eBay is listed (or ranked) 23 on the list The Best Global Brands
Online shopping, Internet Publishing and Broadcasting and Web Search Portal, Business Services
24
Nestlé is listed (or ranked) 24 on the list The Best Global Brands
datrlykewlfreekinguymandood added Food processing, Soft Drink Manufacturing, Bottled Water Manufacturing
25
Porsche is listed (or ranked) 25 on the list The Best Global Brands
Automotive industry