McDonald's has had a lot of slogans since they first opened in 1940 and they're responsible for some of the catchiest and best taglines and slogans for fast food. With eye-catching characters like Mac Tonight and Ronald McDonald - not to mention their promotions with everyone from The Flintstones to Sonic the Hedgehog - the best McDonald's taglines are incredibly memorable.
Much like the food they advertise, good McDonald's slogans are simple, satisfying and feel ubiquitous. "I'm lovin' it" is their most modern slogan and just the words themselves probably summon the accompanying jingle directly to your brain. They've also been telling us to "Put a Smile On" since the 2000s, but before that the Golden Arches spent the '70s through the '90s reminding us that "You Deserve A Break Today."
Whether the slogans sold you on the food or not, the most memorable McDonald's taglines compress everything you need to know about them into one brief phrase. What are the McDonald's slogans that have stuck the strongest in your mind?
I'm lovin' it
It's Mac Tonight
(1985, Mac Tonight advertising)
You Deserve A Break Today
(1971–1975 and 1989–1991, concurrent with 1988 slogan)
Do you believe in magic?
(March 17, 1992 – October 15, 1997, Ronald McDonald and Happy Meal McDonald's ads)
It's a good time for the great taste of McDonald's
(April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984 until March 6, 1990 and in November 1993)
Did somebody say McDonald's?
Look for the Golden Arches!
Put a Smile On
Have you had your break today?
You deserve a break today/There's so much fun for you today
Food, folks and fun
(February 1990, March 7, 1990 – March 18, 1991)
Nobody can say good night like McDonald's can
We cook it all for you at McDonald's
(1982, concurrent with 1980 slogans)
Ronald Makes it Magic
(February 17, 1995 – October 15, 1997, Ronald McDonald and Happy Meal McDonald's ads)
The good time, great taste of McDonald's
30 years of good times and great taste
(1985, 30th anniversary)
Go for the Goodness at McDonald's
McDonald's is your kind of place
(1967–January 22, 1971)
Gimme Back that Filet-O-Fish
(2009–present, Filet-O-Fish advertising)
The simple joy of McDonald's
Nobody can do it like McDonald's can
We love to see you smile
McDonald's is your place to be
(1986, also used by NBC between 1990 and 1992 as NBC is the place to be)
McDonald's and you
There's something for everyone to love at McDonald's