A 2015 data study by Spotify found that fans of metal bands are the most loyal around the world. To any metal fan, this should come as no surprise. Since its creation in the late 1960s, metal has captivated the dark corners of our minds with brutal riffs and wild stories of despair, chaos, and insanity. Metal music forces society to ponder the harsh realities of life, winning the hearts and minds of desperate souls along the way.
And more than any other genre, metal deploys brand awareness. From terrifying album art to cutting-edge fashion and notorious antics, metal artists submerge fans in a world where they can pick their champions and tag along for the ride, even to the most extreme lengths.