The best Super Bowl movie 2012 ads will feature great trailers of upcoming films. In keeping with the sports theme, a lot of movie trailers aired during past Super Bowl games have been for action/adventure films -- hitting a key male demographic. In 2012, a 30-second ad during the Super Bowl set companies back about $4 million. Airing a Super Bowl movie ad is an expensive endeavor, but it's a smart one if studios pick the right film to highlight to a captive audience during a break from the big game. This is the time to break out trailers for the blockbusters!
Four major movie studios plan to air commercials during Super Bowl XLVI: Universal Pictures, Walt Disney Pictures, Paramount Pictures and Relativity Media have all purchased promotional time. What special Super Bowl movie trailers will air? Viewers will likely see trailers for "The Dictator," "Battleship," "John Carter" and "G.I. Joe: Retaliation." Disney will also air a trailer for "The Avengers," a movie that's projected to do really well in 2012. Universal could opt to air trailers for "The Bourne Legacy" and "The Lorax."
During Super Bowl XLVI, Relativity Media will air it's action movie "Act of Valor," a film about the Navy SEALs (and starring actual active-duty SEALs). It will air during the fourth quarter of the game -- though commercials for it will also be shown during NBC's pre and post-Super Bowl coverage.
With a little over a week to go until Super Bowl 2012, a teaser featuring Matthew Broderick as Ferris Bueller surfaced online. This, of course, led to wild speculation about the upcoming ad: A "Ferris Bueller" sequel, perhaps? Within a day, news broke that no, the Ferris Super Bowl Ad was not for a movie of any kind - it will be for Honda, specifically the Honda CR-V. The ad will recreate certain scenes from the classic 1986 movie "Ferris Bueller's Day Off," with Broderick/Ferris driving a Honda CR-V instead of a Porsche.And "Hunger Games" movie fans hoping to see a brand new trailer for the highly-anticipated 2012 movie were in luck: Lionsgate did buy time to air a trailer during the Super Bowl pre-game coverage. The new "Hunger Games" movie trailer debuted online just days before the big game.