When Adolph Coors emigrated from Germany in 1873, he never could have imagined the beer dynasty he would launch. By the mid-20th century, Coors beer dominated the American marketplace west of the Mississippi River. Coors didn't pursue distribution east of Texas, though, contributing to the lager's massive - and sometimes illegal - following.
Coors' exclusivity prompted smugglers to seek out the beer, even inspiring the plot of the 1977 classic film Smokey and the Bandit. Eventually distributed nationwide, the Coors story is a big part of beer history in the United States - a fun chapter played out on the big screen by Burt Reynolds and Sally Field.
Consumers Could Only Get Coors Banquet In 11 States Until 1976
Coors Became 'The Banquet Beer' During the 1930s
Coors' Lack Of Pasteurization Limited Long-Distance Distribution
Politicians Used To Smuggle Coors Back To Washington, DC
Paul Newman Only Drank Coors On Set, And ET Liked It
Clint Eastwood And Ray Charles Broke Out In Song About CoorsVideo: YouTube