Even a great brand occasionally falters, especially in this precarious age of the Internet. Occasionally, however, when a popular brand falls, it's able to pick itself back up again. What are some of the most impressive brand revivals of all time? Companies like Apple, believe it or not, were once the butt of jokes for their perceived inability to keep up with competitors, and let's try not to dwell too much on the mercifully brief Hostess Twinkie downfall of 2012.Below are some examples of stellar brand revivals. Vote for the companies that you think have the most impressive brand revival stories.
A perennial favorite of pint-size future engineers, and regular kids obsessed with building a full-size rocket ship in their living room – Lego is the most cherished and enduring line of simple building toys for kids, alongside even older-school classics like Tinker Toys and Lincoln Logs.
Though it's hard to imagine a Western childhood without Legos, believe it or not, the brand experienced a major decline during the early 2000s that launched its corporate headquarters into a panic.Lego bounced back by partnering creatively with entertainment companies, licensing tie-ins with Star Wars, Lord of the Rings, and Toy Story, among others (and of course, let's not forget about The Lego Movie).
In print since the 1930s, Marvel was one of the original megaliths of the early Superhero comic book craze. As comics sales declined generally during the '70s and '80s, however, Marvel lost steam and was even forced to file for bankruptcy during the 1990s.Marvel got a bit of a second wind during the late '90s as comic book collecting became an adult fad, but their real revival came as the result of a partnership with Toy Biz and a subsequent string of successful film franchises, including the X-Men and Spiderman movies.
Nintendo started off in the video game business during the 1970s with the popular arcade games Super Mario Brothers and Donkey Kong. Transitioning into home gaming systems during the 1980s and launching the extremely successful handheld platform, GameBoy, in 1989, Nintendo was indisputably the most important brand in gaming.The company took a blow in the 1990s with the release of the Sony Playstation 2, which temporarily reduced Nintendo's visibility. Starting in the 2000s, however, Nintendo's release of the Wii has restored their respectability somewhat – although they're still locked into an ongoing battle for fan loyalty with Sony and XBox.
Apple premiered in the '80s as one of a few key home computer systems poised to dominate the market. Their original, rainbow-colored Macintosh logo graced the monitors of computer screens all over the U.S., in offices, in schools, and in homes.
During the first half of the '90s, however, with the gradual rise of the Internet, personal computing took on a whole new dimension – and thanks to some clever maneuvering, Windows was able to establish itself as the OS of choice for most PC users. Mac systems were suddenly slapped with the crippling stigma of being just a subpar, lagging-behind competitor for people too backwards to upgrade (though still better than those eggheaded, "open source" Linux weirdos).Fortunately for Apple, all that changed in 1997 when dismissed co-founder Steve Jobs returned to the company and became CEO, shifting Apple's focus from personal computing to mobile devices. Today, thanks to the popularity of smart phones and digital notebooks like the iPad, Apple is one of the most profitable corporations, and most visible brands, of all-time.