Fails
347 voters

27 Brands That Tried Way Too Hard... and Failed

Updated November 6, 2020 2.8k votes 347 voters 79.6k views27 items

List RulesVote up the most pandering moves by these well-known brands.

We don’t mean to be pessimistic when we say that anything fun or cool that you ever do will be co-opted by a company or a brand that also wants to be perceived as fun and cool and isn't afraid of trying too hard to do it. That’s just sort of the way the world works in this modern dystopian science fiction novel that we call life. The moment that you hear a word like “fleek” or “bae” you can start counting down to when McDonald's is going to start selling a new Baecon wrapped Baeg Mac. Usually this form of marketing feels forced and immediately dated. Also it’s ridiculous and makes us lose what little respect we had for companies that sell burgers and green soda. On this list we’ve collected our favorite brand fails from across the Internet for your viewing pleasure.

We heard you like brand fails, so we put some brand fails on your brand fails and made this list of the biggest brands trying too hard and failing. From Taco Bell, to Mountain Dew, and especially Denny’s, the fails on this list will leave you scratching your head and wondering just what the heck the company was trying to do. In most cases it seems like the company is trying to be cool, and to let you know that even though they might be a billion dollar corporation, they’re just like you! But they end up looking foolish and are most often put to the irons by the web. At least they made it onto this list of the biggest brand fails. Right?

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    Kroger Doesn't Understand Memes

    Photo: @kroger / Twitter
    For International Pi Day, Kroger posted this incredibly confusing tweet. Do you think they understand what a meme is? Did an intern try to explain memes to them before they threw him off a roof and posted this instead? Intelligent tweeters everywhere responded accordingly.
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    Domino's FINALLY Finds Their Emoji Keyboard

    Photo: @dominos / Twitter

    Pizza + cats = winning the internet, but in this case the denizens of the internet responded by posting the personal information of the guy who runs the Domino's Twitter online. In an interesting turn of events, Domino's got the last laugh when it began rolling out an emoji based delivery system. At least now we know how the world's going to end.

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    The FBI Is Very Cool And Also Enjoys Whatever Americans Enjoy

    Photo: @FBI / Twitter
    When Parks and Recreation ended its seven season run on NBC, viewers across the world were crushed, but none more than the FBI, which found to way to work a recruitment tweet into the final episode of the show. Yay? People seemed to like the tweet, but how can be sure they aren't government spies, lulling us into a false sense of security?
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    Welch's Shares Some LOLs!!!

    We don't work in the Welch's advertising department (obvs), but we're pretty sure that everyone who does is about ten thousand years old. What does it even mean to pour a glass of LOLs? Also, what is that apostrophe doing there? We're not one to partake in existentialism over a morning cup of juice, and neither is the internet.