We don’t mean to be pessimistic when we say that anything fun or cool that you ever do will be co-opted by a company or a brand that also wants to be perceived as fun and cool and isn't afraid of trying too hard to do it. That’s just sort of the way the world works in this modern dystopian science fiction novel that we call life. The moment that you hear a word like “fleek” or “bae” you can start counting down to when McDonald's is going to start selling a new Baecon wrapped Baeg Mac. Usually this form of marketing feels forced and immediately dated. Also it’s ridiculous and makes us lose what little respect we had for companies that sell burgers and green soda. On this list we’ve collected our favorite brand fails from across the Internet for your viewing pleasure.
We heard you like brand fails, so we put some brand fails on your brand fails and made this list of the biggest brands trying too hard and failing. From Taco Bell, to Mountain Dew, and especially Denny’s, the fails on this list will leave you scratching your head and wondering just what the heck the company was trying to do. In most cases it seems like the company is trying to be cool, and to let you know that even though they might be a billion dollar corporation, they’re just like you! But they end up looking foolish and are most often put to the irons by a web full of trolls. At least they made it onto this list of the biggest brand fails. Right?Vote up the worst case of “cool” marketing, and leave us a comment if a fast food Twitter profile has ever called you “bae.”
Denny's Crappy Mascot
In September 2017, Denny's debuted a new mascot: a beaming sausage. The only problem is that anything brown and cylindrical looks like, well, crap. To make the situation even more mystifying, this nightmare features unnaturally bendy limbs and a tiny fedora.
Trident, You Are the Worst
Sure, maybe it's a trenchant critique of the "woke up like this" meme and millennials' wild use of snapchat as a way of communication - but we doubt it! Mostly, keyboard cowboys were mostly disappointed in the brand's lack of effort.
We're big fans of Whataburger, but they need to stick to what they do best, serving undercooked fries to drunk folks at 2 am. Although after checking out the responses it seems like we're in the minority on this one.
Welch's Shares Some LOLs!!!
We don't work in the Welch's advertising department (obvs), but we're pretty sure that everyone who does is about ten thousand years old. What does it even mean to pour a glass of LOLs? Also, what is that apostrophe doing there? We're not one to partake in existentialism over a morning cup of juice, and neither is the Internet.