Fails
348 voters

27 Brands That Tried Way Too Hard... and Failed

Updated November 6, 2020 2.8k votes 348 voters 79.7k views27 items

List RulesVote up the most pandering moves by these well-known brands.

We don’t mean to be pessimistic when we say that anything fun or cool that you ever do will be co-opted by a company or a brand that also wants to be perceived as fun and cool and isn't afraid of trying too hard to do it. That’s just sort of the way the world works in this modern dystopian science fiction novel that we call life. The moment that you hear a word like “fleek” or “bae” you can start counting down to when McDonald's is going to start selling a new Baecon wrapped Baeg Mac. Usually this form of marketing feels forced and immediately dated. Also it’s ridiculous and makes us lose what little respect we had for companies that sell burgers and green soda. On this list we’ve collected our favorite brand fails from across the Internet for your viewing pleasure.

We heard you like brand fails, so we put some brand fails on your brand fails and made this list of the biggest brands trying too hard and failing. From Taco Bell, to Mountain Dew, and especially Denny’s, the fails on this list will leave you scratching your head and wondering just what the heck the company was trying to do. In most cases it seems like the company is trying to be cool, and to let you know that even though they might be a billion dollar corporation, they’re just like you! But they end up looking foolish and are most often put to the irons by the web. At least they made it onto this list of the biggest brand fails. Right?

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    Domino's FINALLY Finds Their Emoji Keyboard

    Photo: @dominos / Twitter

    Pizza + cats = winning the internet, but in this case the denizens of the internet responded by posting the personal information of the guy who runs the Domino's Twitter online. In an interesting turn of events, Domino's got the last laugh when it began rolling out an emoji based delivery system. At least now we know how the world's going to end.

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    Taco Sigh

    This tweet from Taco Bell is very confusing. Not only is it super depressing that there are 37,000 favorites of the laziest portmanteau ever created, but what does "Taco Bae" even mean?

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    Trident, You Are The Worst

    Sure, maybe it's a trenchant critique of the "woke up like this" meme and millennials' wild use of Snapchat as a way of communication - but we doubt it! Mostly, keyboard cowboys were mostly disappointed in the brand's lack of effort

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    Denny's Crappy Mascot

    Photo: u/StonerMaloner / Reddit

    In September 2017, Denny's debuted a new mascot: a beaming sausage. The only problem is that anything brown and cylindrical looks like, well, crap. To make the situation even more mystifying, this nightmare features unnaturally bendy limbs and a tiny fedora.