When was the last time you asked for a tissue, or lip balm? It's just more natural to call certain things by their brand name, like Kleenex or Chapstick. Every single one of us is guilty of unintentional verbal product placement - it would be difficult to think of someone who doesn't use a trademarked brand name to identify things we use or do every day. The reason behind this is usually that it's just easier to describe to other people if you use a recognizable brand name.
But some of the most well-known brands have been called by their brand names for so long, we don’t even realize it. Astro Turf, Granola, Teleprompter, Mace… all trademarked brands. When you call your dog a Seeing Eye Dog, she better have her training and certification from Seeing Eye Morristown New Jersey. Don’t even throw around the term Realtor unless you join and follow the code of ethics laid down by the National Association of Realtors.
You’re not wearing a Stetson unless it’s actually a Stetson. Otherwise, be prepared to get a very curt letter from the company. You’re not getting Novocain at the dentist unless it’s that particular brand of procaine hydrochloride. You're not drinking Champagne out of a Dixie Cup; you're guzzling sparkling white wine out of a paper cup.
It’s hard not to use the term Band Aid when you scrape your knee. Does anyone really say adhesive bandage? It’s also nearly impossible to refer to a Zamboni as an ice resurfacer. And do you really have to tell someone to grab your phenacyl chloride tear gas dissolved in hydrocarbon solvents into a small aerosol spray? Mace is much shorter and effective in that situation.Which brands do you order by name? Vote up the name brands you find yourself using on the regular.