The 2000s are back with the newest trend in makeup: Bratz doll inspired looks. Inspired by Instagram drag queen star Miss Gay Matte, people doing their makeup like Bratz dolls have swept social media, with everyone giving their own interpretation of the doll's famous style. They’ve emulated the big eyes and pouty lips along with the edgy flair that has made Bratz so recognizable. Tutorials like this one helped the trend go viral, helping more and more beauty enthusiasts learn how to achieve the dramatic look of their favorite doll.
While the dolls have had their fair share of controversy and critics, their iconic style lives on fiercely and their reputation has been countlessly defended by loyal fans. Since they came on the market, they’ve seriously given Barbie a run for her money and definitely one-upped her on style. If you’ve got a passion for fashion, this trend is for you.
The trend was originated by the talented makeup artist and drag queen Matte, whose creations can be found on Instagram. Regarding her inspiration for the look, Matte told Allure magazine that, "It sprung to my mind that I could have a face in drag that was completely different from my regular face and was something that was more stylized." Many artists have since recreated their own look, giving fans and makeup enthusiasts a lot to admire.
The Bratz Dolls debuted in 2001 under MGA Entertainment, becoming a major threat to Mattel's Barbie after only a couple years. The line originated with four friends: Jade, Cloe, Sasha, and Yasmin, who have since been joined by more personalities. Bratz dolls made their mark with signature large heads, doe eyes, "pouty" lips, and edgy styles. The creative minds behind the Bratz hoped to provide more diverse dolls as opposed to the white, blue eyed Barbies that lined the shelves. The line of dolls now have their own YouTube channel featuring music videos, Bratz hair tutorials, webisodes and more.