In 2018 Twitter began an aggressive campaign to remove what they considered fake accounts from the platform, resulting in dozens of celebrities losing millions of their Twitter followers. Public figures with fake followers are nothing new, but the recent #TwitterPurge marks an aggressive move by companies to combat bots and troll accounts. According to Twitter analytics, most users can expect to lose an average of four followers, a far cry from the hits many of the most-followed accounts took. Many of the most-followed Twitter accounts below typically lost 1 to 2 million followers, though many lost far more (or, for the lucky ones, far less) than that. Some only lost a couple thousand, but the drop accounted for nearly three-fourths of their following.
The effectiveness of such a campaign remains to be seen, with critics saying the procedure fails to accomplish much, and that it might inadvertently ban actual users. If you suddenly see your Twitter take a tumble in the followers department, you might need to rethink who you appeal to. Are you for the people, or for the bots?