Weird History

Brand Names We Just Realized We've Been Mispronouncing

List Rules
Vote up the brands you've been guilty of saying incorrectly.

It can be embarrassing to find out we're saying words incorrectly, but the sooner we change how we say them, the less awkward it will be. Many famous names are constantly mispronounced, including places, people, and products. Some popular brand names have pronunciations people struggle with the most.

So, here are some names we're saying wrong. Most have been mispronounced for so long that's it's difficult to say them right. Many of the brands are made in different countries, so the pronunciations depend on what language the founder spoke. If you've ever wondered how to say certain corporate names, now's the time to learn. 

If you've messed up these monikers for a long time, don't feel bad! Many of these are names almost everyone gets wrong.

  • IKEA
    Photo: IKEA International Group / Wikimedia Commons / Public domain
    1
    1,963 VOTES

    IKEA

    In October 2021, IKEA Singapore shared a post of fun facts related to the business. One tidbit revealed that most people have been pronouncing IKEA wrong all along. You're probably used to saying “ai-KEE-uh,” “ai-KAY-uh,” or even “EE-kia.” Al those guesses are incorrect. The company states that the correct way to say the name is “ee-KAY-uh.”

  • Samsung
    Photo: Samsung / Facebook
    2
    1,627 VOTES

    Americans pronounce this electronics brand exactly as it looks: “SAM-sung.” However, because it's a Korean brand, the vowels should be short and precise. The correct pronunciation would be “sum-sung” with short, simplified syllables. 

  • 3
    1,233 VOTES

    Bayer is a German company (a very old one, founded in 1863), so those who don't know the language well usually pronounce it “BAY-er.” That's because American commercials for this pharmaceutical company say it that way. However, the correct pronunciation is “BY-er,” which is how it's pronounced in German commercials.

  • 4
    1,189 VOTES

    Most people in the US have been pronouncing this German automaker's name incorrectly, even if they own a Volkswagen. Americans usually say “Volks-WAH-gen" or “VOLKS-wah-gen." However, the correct German pronunciation is “FOL'KS-vahgn.” The “V” makes an “F” sound in German, and Germans do not linger on “A” sounds.