From a commitment to environmental sustainability or finding a way to give back to the community, some corporations use their power in the world to support or create positive initiatives. Even as the general public side-eyes large corporations there are still companies doing good in the world. As the lines continue to be blurred between companies and the people running them, there is an appreciation for genuine acts of kindness, generosity, and activism.
Many of the companies taking positive actions in 2019 are forgoing potential profits as they follow the moral high ground, or are using their profit to improve the overall quality of life in their communities. By using their power and influence for good, companies can spread a message of unity and mutual understanding - while also attracting potential customers who want to support generous companies. Companies doing good deeds in 2019 reflect the shifting dynamics and beliefs of the surrounding culture.
Below is a list of companies who are using their influence for good in 2019. Vote on the companies you believe are making the biggest impact with their actions.
Playing off their 30-year old tagline "The Best A Man Can Get" with "The Best Men Can Be," Gillette released an internet-only ad on January 13, 2019, that challenged the ideas of what a man and masculinity can be. When sharing the ad on Twitter, the Proctor & Gamble razor company wrote "'Boys will be boys'? Isn’t it time we stopped excusing bad behavior?"
The nearly two-minute ad, which the company calls a "short film," is accompanied by a dedicated webpage with Gillette's statement on "a new era of masculinity." In it, Gillette recognizes the role companies and brands take in defining social roles:
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
The ad begins by showing a cacophony of aggressive masculine ideals and the problems they cause, from bullying to sexual harassment. The overlapping, angry, moments give way as the voice over says "Men need to hold other men accountable." Following those words are images and video clips - some of which are familiar from Vines and positive memes - of men supporting others, breaking up fights, and even part of Terry Crews's statement for the Sexual Assault Survivor's Rights Act.
As part of their commitment to their new slogan, Gillette is pledging to donate one million dollars per year for the next three years to US non-profit programs dedicated "to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation."