Given how the United States decided to formally recognize corporations as people in 2010, these 2018 corporate fails should come as no surprise. Just like a thoughtless celebrity can make a public gaffe that leads to major backlash, the employees who man the Twitter and Facebook pages of major companies can land in the midst of some major corporate social media fails.
It's bad enough to tweet out something of questionable taste that reflects poorly on a single person. Imagine making a poorly timed joke or factually inaccurate statement that tanks the reputation of a company made up of hundreds or even thousands of people. These cringe-worthy corporate social media fails of 2018 will make you think twice before hitting "post."
Bad jokes, misguided ad campaigns, misinformation, and occasionally downright incompetence can lead to massive outcry and even profit loss. The corporations with the worst social media are often left scrambling to make quick apologies to save face. While 2018 corporate screw-ups can leave a company's PR team working overtime, the good news for these brands is we live in the age of the 24-hour news cycle. One headline-grabbing scandal can only last so long before being replaced by a fresh source of public outrage.
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Snapchat Posted An Ad Mocking Rihanna's Domestic Abuse
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Ram Used A Martin Luther King Jr. Speech About The Evil Of Advertising To Sell TrucksVideo: YouTube
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Whole Foods Opens An Asian Food Store Called 'Yellow Fever'
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The United States Air Force Used The Yanny/Laurel Debate To Make A Tasteless Joke
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Pepsi Hinted At Releasing 'Lady Doritos'
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Jeremy Scott Launched An Ad Campaign Featuring 'Illegal Aliens'