When it comes to sneaky ways makeup brands make themselves seem more desirable, there are a few age-old tricks that still seem to be working flawlessly in the makeup game today. Though considering the ways cosmetic companies trick you may not be a fun undertaking, understanding cosmetic company tricks can go a long way in making sure that you're putting your money into quality products rather than just brand names.
Although the idea that cosmetics companies purposefully sell out of items they know there's a huge interest in may seem crazy, it's an actual stealthy, solid marketing strategy. And that is not the only counterintuitive marketing strategy cosmetic companies use to boost their sales (limited edition products, anyone?). Here you'll uncover some of the psychology that goes into such decisions, find out why they tend to boost sales, and discover the reasons that we as consumers tend to fall for them every time.
So come on in and learn some of the sneakiest tricks of the cosmetics marketing trade, know how to spot them, and find out how you can avoid falling for them the next time you see them.