Inside The Haunting Mystery Of Daisy Brown's YouTube Channel

Beginning in July 2017, a YouTube account named Daisy Brown began posting creepy videos with hidden messages. They all featured a teenage girl named Daisy - who never shows her face - caring for her pet (or perhaps little brother), Alan, a gooey monster with super-sharp teeth who seems to hate her.

Who is Daisy Brown? Is Daisy Brown's pet monster real? Even though Alan looks like a puppet, his movements and sounds are chilling, and after a few videos, it's easy to fall down the rabbit hole of Daisy Brown YouTube conspiracy theories.

These disturbing YouTube videos have a surreal, dreamlike quality to them, and althought the prevailing theory is that Daisy's channel is an Alternate Reality Game, plenty of questions linger among fans, even after the series's final video was released on August 31, 2018.


  • Daisy’s Monster, Alan, Could Only Process Sugar At First

    Daisy’s Monster, Alan, Could Only Process Sugar At First
    Video: YouTube

    In the first video of the series, Daisy informs the audience that Alan can only process sugar. "How I feed Alan" begins with Daisy feeding him sugar tablets, but she quickly switches to a cup of sugar water with a straw. Later in the series, Daisy tries out a few different methods of feeding him, only to nearly choke the goopy monster with granulated sugar. 

    Eventually, however, Alan begins to turn carnivorous, eating canned chicken and possibly Daisy's cat.

  • Alan Begins Growing And Becoming Stronger Early On In The Videos

    Alan Begins Growing And Becoming Stronger Early On In The Videos
    Video: YouTube

    Alan, the initial mystery of the web series, is a gross-looking baby monster. He's blind and can't move all that much, but he loves sugar water. The creature, which is clearly a puppet, is reminiscent of the baby from Eraserhead. He even makes horrifying noises and writhes in Daisy's arms as if he's in pain. 

    According to Daisy, Alan was made by her father in his lab, but she doesn't say why she has to take care of him. Throughout the series, Alan grows and changes to the point where he chases after Daisy on multiple occasions. In "friendship bracelet," he even traps Daisy in her room. The first signs of Alan's changes came in the video "Makeup Swatches with Alan The Monster!!!!', in which the audience sees two large, pus-filled cysts on Alan's body.

  • Daisy Accumulates More Bruises As The Series Progresses

    Daisy Accumulates More Bruises As The Series Progresses
    Video: YouTube

    Beginning with "Full Face Alan Makeup Look!", viewers began to notice Daisy was becoming more bruised and bandaged with each subsequent video. Alan's sharp teeth led many viewers to speculate if Alan was responsible for Daisy's black and blues. However, some theorists believe there's something darker behind the noticeable marks.

    Since the audience only gets brief glimpses into Daisy's life, loyal viewers think an unidentified figure - possibly her absent father - may be responsible. In the video "My Garden! what should i use to fill the empty space?", Daisy notes she and Alan usually don't go outside during the day, which may indicate that they're both being held captive.

  • When Alan Starts Growing Faster, He Becomes More Human And More Aggressive

    When Alan Starts Growing Faster, He Becomes More Human And More Aggressive
    Video: YouTube

    Alan's growth speeds up later in the series, with him often growing significantly larger between videos. As of the above video titled "unexpected growth," Alan can talk and is very hostile to Daisy. This trend continues as Alan grows. He slams a door in Daisy's face while berating her in "Meet Strawberry!!!", and in "im outside," Daisy reveals Alan chased her out of the house. This is apparently not the first time this has happened, as Daisy mentions she's had to sleep outside before when Alan got mean. 

    In the video "the basement," Alan has human legs and is able to walk around on his own. He spouts profanity at Daisy in the video's opening and his strength has grown so much, he's able to push Daisy down a flight of stairs into the once-forbidden basement with ease. At this point, viewers wonder if Alan will eventually morph into a full-grown human being as the series progresses.

  • Clues To The Daisy And Alan Story Are Built Into The Captioning

    Clues To The Daisy And Alan Story Are Built Into The Captioning
    Video: YouTube

    Daisy Brown's second video, "At the zoo," uses closed captioning to further complicate the series's intricate puzzle. The clip is only 50 seconds long with ambient audio, but as the camera focuses on two lemurs holding each other, the closed captioning reads: "(the silence of longing)" and "(the silence of desire, contemplation)." Another zoo video, "Zoo video #2," appears later in the series and features a story about a father trying to protect his two children from the outside world in the captions.

    This trend continues as the series progresses, with the captions frequently dropping hints about Daisy's story. Characters that do not show up in the videos - like Daisy's mother and father - even converse in textual messages in the captions.

  • The Videos Suggest YouTube Is One Of Daisy's Only Outlets

    The Videos Suggest YouTube Is One Of Daisy's Only Outlets
    Video: YouTube

    Knowing Daisy's motives is extremely difficult without knowing exactly who she is and why she's been left alone with Alan. Daisy does provide viewers with additional clues in her YouTube "About Me" section. She writes:

    wow I just found out I can make my own youtube account! I didnt know normal people could do that I thought only celebritis with expensive cameras could! This is very ecxiting for me!

    Her excitement at the prospect of creating a YouTube page - along with the way her videos mimic the style of YouTube tutorials - are signs that Daisy's view of the outside world and society at large is limited to what she's learned on the streaming platform.