Beginning in June 2017, strange videos on YouTube began to appear under the name “Daisy Brown.” The creepy videos with hidden messages feature a teenage girl named Daisy caring for her little brother of sorts Alan, a gooey monster with super sharp teeth who seems to hate his sister. Even though Alan looks like a puppet, after a few videos you’ll begin to wonder if Daisy Brown's pet monster is real, and then you’ll quickly go down the rabbit hole of Daisy Brown YouTube conspiracy theories.
These disturbing YouTube videos have a surreal, dreamlike quality to them, and they have quickly garnered a large following. At this point, most fans speculate this is an Alternate Reality Game and are trying to solve the puzzles and clues left in Daisy's messages. The cryptic channel sometimes features seemingly innocuous makeup and cooking videos full of hidden messages and symbols. As Alan grows from baby to adult, things only get stranger.
So who is Daisy Brown? Is she trying to warn the world about the monster in her house that’s growing by the day? Or is she just a girl trying to connect with the world? This YouTuber definitely has fans talking, so read below for all the theories and insight into the bizarre series.
Daisy Brown Is Likely An Alternate Reality Game
There's a growing belief among fans that the Daisy Brown YouTube page is actually an Alternate Reality Game. The videos can be watched as standalone, short-form content, but fans suggest watching them all for a deeper experience. A series of clues present themselves in the video, silently pleading for viewer interaction. A few particular details jump out to specifically support this theory: the constant misspellings in Daisy's posts, the parenthetical closed captioning, and the use of real world media that appears in the form of books.
From the very beginning, hidden clues were dotted throughout the videos. In the video, "Let's chat about Dad! Science! Alan! and the basement!" you can clearly see a copy of a book by magical realist author T.C. Boyle. In "Suitcase search!" Daisy holds up a copy of One Hundred Years of Solitude by Gabriel García Márquez, another author who dabbles in magical realism. It's likely Daisy is giving the audience clues as to what mindset she is in while creating the videos.
No One Knows Where Daisy's Father Is
Daisy is very cryptic when it comes to the whereabouts of her father, a brilliant scientist who created Alan in a lab. She often becomes emotional when talking about her father and evades any comments as to what happened to him.
At one point, Daisy mentions her dad told her to never go to the basement because there's black mold; the nature of the videos suggest there isn't just black mold down there. The one place that Daisy does venture, the attic, is filled with clothing and makeup, which possibly suggests Daisy's father had another family before he created Alan (and possibly Daisy) in his lab.
In the above video from early 2018 titled "friendship bracelet," a series of messages appear that seem to be attempting to tell Daisy something. Could they have been written by her father? Or are they just a way for Daisy to make herself feel better?
Daisy Accumulates More Injuries As The Series Progresses
Beginning with "Full Face Alan Makeup Look!" viewers began to notice Daisy was becoming more bruised and injured with each video. Is she being attacked by Alan? He does have some pretty mean-looking teeth.
There's also the possibility someone else is abusing Daisy. Because the audience only gets a glimpse into Daisy's life with each video, it's possible she's cut the abuser out of her online life altogether. In the video "My Garden! what should i use to fill the empty space?" (above video), Daisy notes she and Alan usually don't go outside during the day - this could indicate they're both being held captive.
Alan Could Only Process Sugar At First
In the first video in the series, Daisy informs the audience Alan can only process sugar. She begins by feeding him sugar tablets but quickly switches to giving him sugar water. Later in the series, Daisy tries out a few different methods of feeding him, only to almost choke her goopy monster brother with granulated sugar. Eventually, however, Alan begins to turn carnivorous, eating canned chicken and possibly Daisy's cat.