Why Is Supreme So Popular? 14 Things You Didn't Know About The Skater Brand

Supreme has become synonymous with skateboarding, limited merchandise, and astronomical resale values, but none of that really explains why the streetwear brand is so popular. After all, things like niche markets, limited runs, and high prices aren't exactly revolutionary in the fashion world. So, what's up with Supreme? What has made it such a successful brand in spite of its unusual marketing tactics and admittedly basic products? 

Many of the answers lie in the company's history. The first Supreme store opened in New York City in 1994, and its streetwear soon gained a following with the city's skateboarding community. As the company grew, it collaborated with a number of high-profile clothing brands like Nike, The North Face, Vans, and Timberland. The products resulting from these partnerships increased the company's visibility and introduced it to a larger audience. Suddenly, Supreme wasn't just for skaters anymore.

  • In August 2018, Lil Yachty Decided To Sell His Entire Supreme Collection


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    In August 2018, rapper Lil Yachty announced he would give fans a chance to buy his complete Supreme collection as well as a pair of autographed Maison Margiela x Converse sneakers. Item prices range from $100 to $5,000. While pricey, this is much less than one would pay at an average retailer. Party of Lil Yachty's motivation was the fact he was not always able to afford expensive designer products and wanted to give fans the chance to own items they could not normally afford. 

  • Supreme Released A Madonna Shirt For The Singer's 60th Birthday


    On August 16, 2018 - Madonna's 60th birthday - the clothing line released a graphic t-shirt celebrating the Material Girl. The shirt, part of Supreme's first drop for fall/winter 2018, features a photo of Madonna shot by Gary Heery for her 1983 eponymous debut album. The tee comes in nine different colors and retails at $44.

  • Copies Of The 'New York Post' Sold Out Instantly When The Publication Collaborated With Supreme


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    On August 13, 2018, the New York Post did something new: It teamed up with Supreme for a special-edition cover. The publication had previously worked with other entertainment and retail entities, but they'd never forgone a sensational headline for a skate wear brand's logo.

    New Yorkers had a difficult time finding the paper. Within hours, the publication, which usually goes for a dollar, was up on resale sites for $10 a pop.

  • People Resold Their Supreme NYC MetroCards For $1,000


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    In 2017, Supreme launched its own take on New York City's MetroCard, the pass used by commuters to ride the city's public transit system. The retail price was $5.50, the standard cost of a roundtrip subway ride. People lined up around the block to purchase the MetroCards from the Supreme store in SoHo. Individuals have since resold the cards for up to $1,000 on the internet.

  • Stars Like Kanye West Raised The Brand's Profile


    Supreme owes at least part of its success to the signal boost it has received from major celebrities. Kanye West, for instance, has made no secret of his love for Supreme. Tyler the Creator, Justin Bieber, and Odell Beckham, Jr. - to name a few - are also uber-fans of the brand.

  • The Brand Collaborates With Some Of The World's Most Famous Artists


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    Supreme has joined forces with a number of clothing companies to design cross-branded products, but the line's artistic collaborations don't end there. It routinely works with some of the world's most famous artists, who contribute original designs for Supreme products. Marilyn Minter, Damien Hirst, Charlie Ahearn, and Ralph Bakshi have all designed for Supreme.