Supreme has become synonymous with skateboarding, limited merchandise, and astronomical resale values, but none of that really explains why the streetwear brand is so popular. After all, things like niche markets, limited runs, and high prices aren't exactly revolutionary in the fashion world. So, what's up with Supreme? What has made it such a successful brand in spite of its unusual marketing tactics and admittedly basic products?
Many of the answers lie in the company's history. The first Supreme store opened in New York City in 1994, and its streetwear soon gained a following with the city's skateboarding community. As the company grew, it collaborated with a number of high-profile clothing brands like Nike, The North Face, Vans, and Timberland. The products resulting from these partnerships increased the company's visibility and introduced it to a larger audience. Suddenly, Supreme wasn't just for skaters anymore.
In August 2018, Lil Yachty Decided To Sell His Entire Supreme Collection
Supreme Released A Madonna Shirt For The Singer's 60th Birthday
Copies Of The 'New York Post' Sold Out Instantly When The Publication Collaborated With Supreme
People Resold Their Supreme NYC MetroCards For $1,000
Stars Like Kanye West Raised The Brand's Profile
The Brand Collaborates With Some Of The World's Most Famous Artists