Food
183.9k readers

15 Things You Didn't Know About Fireball Whisky

Updated November 6, 2017 183.9k views15 items
Tastes like heaven, burns like hell. Fireball Whisky’s motto is a perfect fit. It even burns on the way back up if you try to break the world record of Fireball shots (4,750 amongst a group, BTW) or just have a lot on an empty stomach. The fiery cinnamon whisky has blasted its way from the ice-fishing holes of Canada to red-blooded Americans faster than you can slur the lyrics of the Canadian national anthem or Blake Shelton’s “Buzzin.” This list is full of Fireball facts.
 
How is Fireball made, you ask? Do they collect the tears of a cinnamon dragon and distill them into a delicious whisky? Probably. We’re not scientists. But we do know the answer to “Where is Fireball made?” It originated in Canada but is now owned by an American company. So it’s sweet like Canada and burny like America. It’s aged in bourbon barrels and freezes at -12 degrees Fahrenheit, which is why the guys on Deadliest Catch and other people who work and play in super cold climates love it.
 
Oh, and why does Fireball spell whisky without the “E”? Because Canadians spell it that way, doncha know? By the way, the Scots spell it “whisky” and the Irish spell it “whiskey” due to translations from the respective Scottish and Irish Gaelic. If you think you know all about Fireball Whisky or want to learn more about the delicious cinnamon adult beverage, this list is definitely for you. Cheers! 
  • Florida Georgia Line Broke the World Record for Most Fireball Shots

    Photo: Florida George Line
    The Greenhouse Bar in Nashville served 4,750 shots on St. Patrick's Day in 2012 in an attempt to set the world record for most Fireball shots consumed at once. It took a week to pour all of the shots. Florida Georgia Line broke that record in 2014 at a live concert in Oshkosh, Wisconsin when the nearly 40,000-member crowd took a group shot. The record-setting events were both sponsored by Fireball, of course. 
  • Nashville Is a Whiskey Star Maker

    Photo: Thomas Hawk / flickr / CC-BY-NC 2.0

    Not only is Nashville a music industry Mecca, it’s also where emerging whisky brands get their start. Just ask Pappy Van Winkle, also owned by The Sazerac Company. Super-young-at-the-time Sazerac rep Richard Pomes went to Nashville to spread the word about Fireball and it caught on.

    Pomes then took Fireball to college towns (as the big brands do) where students bathed in it, probably, and declared Jägermeister as dead as a gold-flecked doorknob. Fireball sales jumped from $1.9 million in 2011 to $61 million in 2013. In 2015, sales hit $130 million. 
  • There Are Fireball Whisky Girls

    Food and beverage companies know that sexy young ladies (and sometimes dudes) handing out samples and converting the masses by having a good time really works. Fireball is no different. Although the company officially calls them “Fireball Promo Reps,” “Fireball Whisky Girls” rolls right off the tongue. You can inquire about the job here
  • Many Celebrities Have Endorsed It

    Video: YouTube
    Deadliest Catch’s Josh Harris jumped on the promotion tour in the early days. Chris Pratt has endorsed it. Chase Rice gave it a shout-out it in his song “Ready Set Roll.” Florida Georgia Line name-drops it in “Round Here.” Blake Shelton mentions it in “Buzzin’.” Easton Corbin calls it out in “Yup.” And Jim Colyer condones it for drinkers of legal age in “Honky Tonk Hollywood.”