Movie marketing doesn't get better than Deadpool's promotional campaign. It has revealed so little while telling audiences oh-so much. Normally by the time a superhero movie rolls around, fans can piece together all the teasers, trailers, TV spots, and clips to spoil the film itself, or least a hefty chunk of it. This hasn't been the case at all for the Deadpool films.
Each and every piece of the marketing feels like it was plucked out of Deadpool's brain. It's like the Marvel Comics character decided to write, direct, and star in a movie about himself and we're witnessing the ads he'd want released for it!
Whether it's one of the many perfect movie posters, or one of the hilarious and generally misleading Deadpool movie billboards, or any of the many vignettes and shorts they've filmed to promote the film, it's all pure Deadpool! We've gathered up some of our favorite pieces of marketing here. These are all the times Deadpool's marketing team proved they deserved a raise.
- 1170 VOTES
Deadpool's Testicular Cancer PSAHe may be an anti-hero, but that doesn't mean Deadpool doesn't have causes he won't throw his celebrity weight behind. In this PSA, a costumed Ryan Reynolds reminds men of all ages to conduct regular self-screenings for testicular cancer, and in the process reminds fans just how completely he understands this character.Is this awesome?
- 220 VOTES
The Wal-Mart DVD Display
guys look at the movie rack at walmart! brett just sent me the photo. the promo for deadpool is unbelievable pic.twitter.com/eDSL05MLbg— semi-stable centenarian ����⭐️ (@rainbowslinky) May 15, 2018
In May 2018, Deadpool took over the DVD covers of 16 other features by 20th Century Fox. These DVDs are actually for sale, and the covers feature Deadpool inserted into the art of films like My Cousin Vinny, Fight Club, and Cast Away, to name a few.Is this awesome?
- 3158 VOTES
The Damn-Near Perfect Second Red Band TrailerEven better than the first trailer! More jokes, fourth wall breaking, guts, action scenes, and swords! Knowing your audience is important, and this trailer makes it abundantly clear that the people selling Deadpool know their audience.Is this awesome?
- 419 VOTES
Deadpool's Viagra SpoofTo celebrate the release of his DVD and Blu-Ray, Deadpool alerted fans to the "pleasure" awaiting for them once they took him home. "If you experience an erection lasting longer than four hours, you're welcome."Is this awesome?