In an unprecedented application of user data that's equal parts petty and brilliant, one streaming service decided to make light of your equally crappy taste in music. Funny Spotify billboards that reference users' data now appear around the world, revealing everyone's taste, or lack thereof, during the year of fidget spinners, fake news, and Cardi B.
Like funny STI billboards, hilarious billboards from Spotify manage to convey information while simultaneously entertaining their audience. Never before has disclosure of personal data looked so playfully inviting. Taking aim at weird Spotify playlists and oddly timed streams, 2017 Spotify billboards uncover the best and worst qualities implicit in giving people the chance to listen to whatever they want.
The best part about these cheeky Spotify billboards is that you, the listener, definitely took part in making them happen. Music snobs may tell you otherwise, but no one's putting evidence of their Alex G or Arca streams on a billboard; they're putting up your Ed Sheeran playlists.