Glossier is every beauty-loving Instagrammer's favorite brand.
Founded by Emily Weiss, hot new makeup brand Glossier (pronounced gloss-ee-ay) launched in 2014 as a minimalist skincare company. It has since grown into a certified beauty empire, selling makeup products, shower must-haves, and even a fragrance. And with 946K followers on Instagram, Glossier shows no signs of stopping anytime soon.
Want to know how Glossier became so popular? You'll be shocked to learn about every strategic move and lucky break that led the company to skincare super-stardom.
Glossier Started As A Popular Beauty Blog
The Company Prioritized Skincare First And Makeup Second
The Glossier Founder Used To Be On 'The Hills'
Glossier's Packaging Was Designed To Go Viral
The Products Are Fairly-Priced
The Vibe Appealed Directly To Millennials