Over Unicorn Makeup? Try Going Goth Instead.

If everything rainbow, technicolor, and unicorn isn't your thing, it may be time to try out some goth makeup. No, this isn't the Hot Topic look from your teen years; modern goth makeup is sultry, sophisticated, and can be rocked by anyone. 

Just like you don't have to be a certain astrological sign to rock the season's look, you don't have to be all-doom-and-gloom to try out these cool goth makeup looks. You can add a subtle gothic edge to your makeup with a few simple tricks - none of which require you to forgo your favorite glitter shadows or celeb-approved lipsticks. Here’s how to wear goth makeup without looking costumey.

  • A Dark Matte Lip Is A Must


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    A dark matte lip is the cornerstone of goth style - but don't think you have to use black lipstick to get that goth look! Shades of burgundy, purple, brown, and black all provide gothic flare when worn the right way. To nail the look, pair dark matte lips with clear skin and minimal eye makeup. 

    Try Lime Crime's Velvetines Liquid Matte Lipstick in Black Velvet for a full-throttle look, or dip your toe in the water with NYX's Soft Matte Lip Cream in Transylrania. 

  • Don't Be Afraid To Get Heavy-Handed With The Under Shadow


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    Black eyeshadow is so versatile - it can really work for any makeup style. To use it to go goth, blend a generous amount of black eyeshadow underneath your eye. Concentrate the color close your lash line, then blend it downward and outward until you've created a thick, smokey cat eye that screams "Princess of Darkness." Try Maybelline Expert Wear Eyeshadow in Night Sky.

  • Take Your Winged Eyeliner To The Max


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    Adding gothic flair to your everyday makeup isn't as complicated as it might sound. You can simply extend your usual winged eyeliner out an inch to make a statement!

    To achieve the look, go for a straighter take on cat eye liner, and extend the line through the end of your eyebrow. Then, take your liquid liner into the inner corners of each eye with a thin, dramatic point. Kat Von D's Tattoo Liner is your best bet for creating a precise liner look.

  • Swap Pink Blush For A Cool Purple Shade


    The goth look is all about cool tones. Instead of warming up your face with a rosy blush, keep things cool with lavender or purple-toned blush. It sounds strange, but purple blush will actually brighten up your face, making both the whites of your eyes and your teeth appear whiter! Butter LONDON Clutch Wardrobe Single Hibiscus Blush in Matte Bright Lavender is a great place to start.

  • Use Wet N Wild's New Goth-O-Graphic Collection


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    As Wet n Wild says, "Unicorns are so 2017. It's time to unveil your sultry side with our entrancing Goth-O-Graphic Collection."

    If you want to experiment with goth makeup, you don't need to give up your love of holographic and metallic shades - Wet n Wild's new collection proves it. The set includes holographic highlighters, lipsticks, shadows, and liners that mix glowy metallics with edgy details. Give goth a try with the full Goth-O-Graphic box.

  • Blend Purple, Blue, And Brown Eyeshadows


    Transition neutral eyeshadow into goth territory by adding shades of purple and blue. These cool, dramatic tones will edge up your look just enough - the Morphe 12 Color Zodiac Smokey Eye Pick Me Up Collection has all the shadow shades you need. To go full-on goth, add a thick rim of black eyeliner and a few coats of mascara on top.