There's a reason why Spider-Man is consistently Marvel's number one comic seller by a huge margin. The character of Peter Parker is so relatable and timeless that millions of people have looked up to him as a role model and inspiration for decades. If anyone can claim the title of "The Face" of Marvel comics, it would be Spider-Man. That doesn't mean things are all rainbows and butterflies for everyone's favorite webhead, though.
Perhaps more than any other Marvel character, Spider-Man has been through the wringer. He often faces challenges that leave him broken and questioning his worldview. With all that's happened to him, it's a wonder he's still the Friendly Neighborhood Spider-Man.