makeup Photos That Prove The True Power Of Makeup  

Ashley Reign
647.9k views 26 items Embed

A few years ago, YouTube makeup sensation Nikki Tutorials decided to show the world the power of makeup by applying cosmetics to only one side of her face. Sick of makeup shamers who labeled people who love makeup as shallow, self-centered, or basic, Nikki decided to show the Internet once and for all exactly how makeup changes your face. Perhaps unbeknown to her at the time, some of the best beauty gurus would respond in droves by following Nikki's example to create what would eventually be known as the power of makeup challenge.

Soon some of the Internet's top makeup artists were responding to the challenge and creating their own videos to show the transformative property of makeup, whether it be for fun, added confidence, or a way to express your mood. It didn't end there however, as other makeup artists took to social media to show off their own amazing makeup before and after pictures, as well as their thoughts about what makeup means to them.

Here you'll find a collection of some of the most fun, amazing, and inspiring photos from the power of makeup challenge.

Nikki Tutorials: Where the Trend Began


A post shared by NikkieTutorials (@nikkietutorials) on


Stephanie Absher Glams It Up For the Camera


Even Her Hair Got In On This Lady's Power of Makeup Challenge!


Evelina Forsell Is Looking Two-Faced In All the Best Ways

Evelina Forsell Is Looking Two... is listed (or ranked) 4 on the list Photos That Prove The True Power Of Makeup
Photo: Evelina Forsell/