If makeup artist Jeffree Star isn't involved in a drama directly, he sure has a knack for finding it.
The outspoken MUA (makeup artist) is the man beauty fans love to hate and hate to love. Despite his many scandals, his fights with other vloggers, and his controversial past, it cannot be denied that he is truly one of the most talented MUAs on the scene today.
Star has claimed that he's "growing up" and not in the market to court controversy; his brand and social media presence are getting exponentially larger, and he doesn't want to divert attention from them. Regarding the decision, he says, "I know that's crazy coming from me, of all people, but I think it's just old age... it's just wisdom and life experiences."
Time will tell if he can turn things around, but until then, we'll wait to see if any others find themselves in Star's crosshairs.
When you’re a loyal fan, dedicated consumer of his products, and you’ve never done anything to him and suddenly you r blocked.. #jeffreestarpic.twitter.com/QriyzgQGNu
Maybe it was an accident, but some longtime fans of Jeffree Starr have been left out in the cold after he blocked them on social media.
The MUA announced a social media purge to unfollow and block "all the fake pieces of sh*t in the beauty community.” That action may have been spurred by his beef with fellow YouTuber and beauty influencer Charles Gross. Nevertheless, some fans were inexplicably cut. They expressed their outrage as they were supportive of Star during many of his controversial moments.
Star Called Beauty Influencer Jackie Aina An 'Irrelevant Rat'
In the spring of 2017, massively popular beauty vlogger Jackie Aina found herself in Jeffree Star's crosshairs after uploading an anti-haul video of products that she would not buy. Among them were those created by Star.
Her reasons had less to do with the products themselves and more to do with Star's racially-charged outbursts at various vloggers, most notably MUA MakeUpShayla.
Star blocked Aina on his social media accounts and took to Twitter to call her an "irrelevant rat" before mocking her finances and a wedding that she didn't have. The two haven't spoken since, but Aina did respond:
"Never forget that @JeffreeStar will call Black women rats, uneducated, and broke when they do not worship him. Please research who you support in the beauty industry; there really is a lot of ugly you do not and probably won't see."
Before there was Snapchat, Twitter, Instagram, or Facebook, there was MySpace, and about 12 years ago, Jeffree Star uploaded a racist rant there that shocked many. His comments found their way to YouTube and have followed him for much of his career.
At one point, Kim Kardashian defended Star, saying, "I know better than anyone that I hate when people bring up my past or mistakes that I’ve made in the past, so let him live." Soon after, however, Kardashian was dragged for her defense of Star. Eventually, she recanted, saying, "I do want to really apologize for me feeling like I had the right to say ‘get over it' in a situation that involves racism.”
Star has since apologized for the rant and explained himself.
Star Lashed Out At YouTuber Rocky Roadkill Before Realizing His Mistake
In the YouTube video "Jeffree Star Cosmetics Skin Frost DISASTER," Rocky Roadkill explains that Star's product fell out of the packaging before he even had a chance to review it. He goes on to say, however, that he loves the highlighting product. Star didn't watch the video and instead responded angrily to the title:
Instead of emailing my customer service or reaching out to me personally you make a slander video? How pathetic. You're desperate for views and attention. My customer service team would of happily sent you a replacement or refunded you. We will be reaching out to YouTube about this defamation.
The beauty mogul eventually watched the video, realized his mistake, and deleted the post, but the damage was already done.
In 2016, Jeffree Star and MUA Shayla attended an event where Star claims that Shayla told another influencer, Mariale, that she needed lip injections to fix her "disproportionate" face.
Star defended Mariale, but called Shayla an “Instagram nobody" and a "broke f*cking rat." He even used the C-word against her and threatened her with physical violence.
When Shayla objected to this by saying that a man should never threaten a woman with violence, he responded, "But you look and sound like a man more than I do."
Star Fell Out With Nikkie Tutorials And Claimed To Have Dirt On Her
Nikkie Tutorials and Jeffree Star once seemed to be friends, but their friendship was short-lived. The duo stopped speaking after an alleged shouting match on a Benefit-sponsored trip to Richard Branson's Necker Island.
Since then, some say the two are constantly competing, possibly even copying one another. For example, both artists reviewed Pat McGrath's matte lipstick in the same two-day window, and their respective videos have similar titles.
Star took to Snapchat to explain that it's not unusual for vloggers to use similar keywords in their video titles to get more hits, but Nikkie hasn't spoken about the falling out or the review videos. According to Star, Nikkie hasn't said a peep because he has "dirt on everyone [and she knows] to keep [her mouth] shut."
