Most companies are primarily focused on their bottom lines and ways to enhance financial growth. But the sneaky ways businesses get you to spend money just might surprise you. Sale prices, promotions, and special offers are really only the tip of the iceberg. In fact, companies utilize psychological principles to influence customers.
The exact methods stores use to trick consumers vary slightly depending on the product or service in question. However, all businesses want you to think you need something; when they can create need, they can draw customers.