If you thought nothing could get less expensive than water, you're wrong. AriZona iced tea has become a ubiquitous bodega drink because of its insanely cheap, 23.5-ounce cans. But how? Today, food costs about 50% more than it did in 2000, which is around the time AriZona decided to cement its $0.99 price tag on all of their cans, much to the dismay of bodega owners everywhere.
Even Coca-Cola, which cost a nickel for 70 years, had to eventually cave in to rising costs. Despite the price point, AriZona tea hasn't gone the way of Netflix and MoviePass, who struggle to make profits because of their low price points, or the way of Amazon, a company that keeps their costs minimal by treating warehouse workers and delivery drivers poorly. AriZona tea seems to be a mysterious entity impervious to inflation.
Those $1 Teas Rake In Over $1 Billion In Sales Per Year
Most Sugary Drink Sales Are Suffering, But AriZona Remains On Top Of The Beverage Market
They Have Virtually No Marketing
They've Thinned Out Their Cans To Spend Less On Packaging
They Save Gas Money By Having Their Truckers Drive At Night
They've Doubled Their Production Speed