Jingle All the Way is that Christmas flick where Arnold Schwarzenegger attempts to transition from action hero to family-friendly leading man, right? Well, no. Jingle All the Way is actually a brilliant satirical film - seriously. Like Demolition Man starring Sylvester Stallone, the movie is remembered as a straightforward film starring a muscle-bound actor. But the anti-consumerism notes the filmmakers hit are spot-on. Movies that are secretly satires rarely tip their hands they’re doing something subversive. Instead, self-aware films like Jingle All the Way play things straight and let audiences decide how they want to view the movie's message.
The '90s were a particularly interesting time for consumerism, with children’s television shows built around selling toys. These programs not only acted as ads for the products but were also interspersed with actual commercials. Jingle All the Way takes this concept and shows audiences the darkest outcome of modern consumerism.
Two Grown Men Physically Fight Over A Toy
The Quest For An Action Figure Is More Important Than Family Time
Howard And Myron Are Really Just Trying To One-Up Each Other
Both Men Equate Their Worth As Fathers With Their Ability To Get A Sold-Out Toy