Dinosaurs aren't the only things running amok in Jurassic World. Product placement rampages through the blockbuster sequel more ferociously than an Indominus Rex. Brands are everywhere: when Chris Pratt's velociraptor-training hero speeds through the jungle, he does so on a Triumph motorcycle and when he's parched, he slugs a cold bottle of Coca-Cola.
Product placement is nothing new, especially for blockbusters. Steven Spielberg's original Jurassic Park showcased Ford Explorers, Jolt Cola, and a whole lot more. Jurassic World takes it to a whole new level, however: thanks to the dinosaur theme park's outdoor mall, a vicious pterodactyl attack is also promotional tie-in bonanza for everything for sandals to margarita joints.
In a lot of ways, the film is actually about overblown product placement. Jake Johnson's nostalgic park tech even grumbles that the park might as well advertise a "Pepsisaurus" or a "Tostidodome."
Just because Jurassic World makes a meta statement and winks at bad tie-ins doesn't excuse its runaway synergy, especially when it repeatedly feels more like a car commercial than an adventure 65 million years in the making.Whether it's Mercedes or Ben & Jerry's, vote up the worst, most blatant bit of product placement in the mega-sequel below.
Seemingly every car on Isla Nublar is a Benz, all shot as lovingly as if the island were just a tropical backdrop for a series of ads. It's worst when Claire (Bryce Dallas Howard) desperately drives across the island to avert disaster, providing an excuse to show just how well the GLE Coupe performs under pressure.
Teenage Zack (Nick Robinson) sports a pair of Beats headphones from the moment we meet him pretty much up until he's in serious danger of becoming dinosaur food.
Triumph got its money's worth. Chris Pratt zipping through the jungle on his Triumph Scrambler flanked by raptors is the central image in Jurassic World's hype campaign.
Did anyone else notice the middle-aged man who seemed more concerned about spilling his margarita during the pterodactyl attack? What a powerful subliminal advertisement for the blended treats at Margaritaville. Jimmy Buffett's chain of theme restaurants isn't just prominently featured in the park; Buffett himself also performed at the Jurassic World premiere.