Dinosaurs aren't the only things running amok in Jurassic World. Product placement rampages through the blockbuster sequel more ferociously than an Indominus Rex. Brands are everywhere: when Chris Pratt's velociraptor-training hero speeds through the jungle, he does so on a Triumph motorcycle and when he's parched, he slugs a cold bottle of Coca-Cola.
Product placement is nothing new, especially for blockbusters. Steven Spielberg's original Jurassic Park showcased Ford Explorers, Jolt Cola, and a whole lot more. Jurassic World takes it to a whole new level, however: thanks to the dinosaur theme park's outdoor mall, a vicious pterodactyl attack is also a promotional tie-in bonanza for everything from sandals to margarita joints.
In a lot of ways, the film is actually about overblown product placement. Jake Johnson's nostalgic park tech even grumbles that the park might as well advertise a "Pepsisaurus" or a "Tostidodome."
Just because Jurassic World makes a meta statement and winks at bad tie-ins doesn't excuse its runaway synergy, especially when it repeatedly feels more like a car commercial than an adventure 65 million years in the making.
Whether it's Mercedes or Ben & Jerry's, vote up the worst, most blatant bit of product placement in the mega-sequel below.