Dinosaurs aren't the only things running amok in Jurassic World. Product placement rampages through the blockbuster sequel more ferociously than an Indominus Rex. Brands are everywhere: when Chris Pratt's velociraptor-training hero speeds through the jungle, he does so on a Triumph motorcycle and when he's parched, he slugs a cold bottle of Coca-Cola.
Product placement is nothing new, especially for blockbusters. Steven Spielberg's original Jurassic Park showcased Ford Explorers, Jolt Cola, and a whole lot more. Jurassic World takes it to a whole new level, however: thanks to the dinosaur theme park's outdoor mall, a vicious pterodactyl attack is also a promotional tie-in bonanza for everything from sandals to margarita joints.
In a lot of ways, the film is actually about overblown product placement. Jake Johnson's nostalgic park tech even grumbles that the park might as well advertise a "Pepsisaurus" or a "Tostidodome."
Just because Jurassic World makes a meta statement and winks at bad tie-ins doesn't excuse its runaway synergy, especially when it repeatedly feels more like a car commercial than an adventure 65 million years in the making.
Whether it's Mercedes or Ben & Jerry's, vote up the worst, most blatant bit of product placement in the mega-sequel below.
- Teenage Zack (Nick Robinson) sports a pair of Beats headphones from the moment we meet him pretty much up until he's in serious danger of becoming dinosaur food.Is this offensive?
- Did anyone else notice the middle-aged man who seemed more concerned about spilling his margarita during the pterodactyl attack? What a powerful subliminal advertisement for the blended treats at Margaritaville. Jimmy Buffett's chain of theme restaurants isn't just prominently featured in the park; Buffett himself also performed at the Jurassic World premiere.Is this offensive?
- Starbucks has reached every corner of the planet. Why wouldn't there be one here too?Is this offensive?
- Triumph got its money's worth. Chris Pratt zipping through the jungle on his Triumph Scrambler flanked by raptors is the central image in Jurassic World's hype campaign.Is this offensive?