A Complete Timeline Of The Kardashian Beauty Empire Backlash

The Kardashians are nothing if not controversial. 

Backlash against the famous family is nothing new. Kim, Kourtney, Khloe, Kendall, and Kylie have all had their fair share of personal controversies. But perhaps the juiciest Kardashian scandals (besides that one video, of course) involve the ever-expanding Kardashian beauty empire. From the original Khroma Beauty brand, to the now-defunct Kardashian Beauty Hair Care line, to newer mega-brands Kylie Cosmetics and KKW Beauty, there’s no shortage of makeup product disappointments, blogger feuds, and lawsuits.

This timeline of the Kardashian beauty empire backlash is the most thorough and comprehensive. Bible.

  • March 2013 - The Kardashian Cosmetics Line Khroma Beauty Was Pulled From Stores


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    RIP to the pre-Kylie Cosmetics, pre-KKW Beauty line of Kardashian-approved cosmetics: Khroma Beauty. Inspired by sisters Kim, Kourtney, and Khloe, Khroma Beauty launched in 2012 but barely made it a year before being pulled from stores.

    The reason? Florida-based cosmetics company Kroma Beauty sued for copyright infringement, claiming that the Kardashians stole their name. 

  • April 2014 - The Kardashians Reached A Settlement In The Kroma Beauty Lawsuit


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    After Kroma Beauty sued Kim, Kourtney, Khloe, and brand distributor Boldface Licensing And Branding for copyright infringement in 2013, a long legal battle ensued. An undisclosed settlement was reached in April 2014 and although the exact settlement amount was never announced, Kroma Beauty was originally seeking $10 million in damages. 

    With the name Khroma besmirched, Boldface quickly rebranded Khroma Beauty as Kardashian Beauty. It became a major success especially because of its Black Seed Oil haircare products. 

  • November 2015 - Kylie Cosmetics Was Accused Of Ripping Off Makeup Artist Vlada Haggerty


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    The ongoing feud between makeup artist Vlada Haggerty and Kylie Jenner started when the Kylie Cosmetics Instagram account reposted one of Haggerty's creations without proper accreditation. The image of the now-iconic, super-recognizable, dripping metallic lips, was picked up by the press as a potential teaser for Jenner's next launch.

    Haggerty blasted Kylie Cosmetics for stealing her photo, leading the makeup brand to edit their Instagram caption to include a shout out to Haggerty. Eventually, though, they deleted the photo altogether.

    Months later, another Kylie Cosmetics campaign ripped off Haggerty's original work. The artist used the hashtag #createorcredit as her battle cry. Later, Haggerty mysteriously updated her fans saying, "The issue has been resolved."

  • March 2016 - The Kardashians Were Sued By An Investment Firm For Not Promoting Kardashian Beauty


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    Not long after the Kardashian Beauty rebranding, the line's original distributor folded and a firm called Hillair Capital Management invested millions in the beauty line to keep it afloat. The three oldest Kardashian sisters weren't fans of the Hillair deal and essentially stopped promoting Kardashian Beauty products as a way to leverage a more lucrative deal for themselves. The management company wasn't able to see a return on their $10 million investment so they sued the Kardashians for a whopping $180 million in damages. 

    The sisters won the lawsuit, but the best thing to come out of the whole drama? The revelation of Kourtney, Kim, and Khloe's official business names in court documents: 2Die4Kourt, Kimsaprincess Inc., and Khlomoney Inc. 

  • April 2016 - Jeffree Star Came For Kylie Jenner Over Her Lip Glosses

    When Kylie Jenner launched her lip products with Kylie Cosmetics, makeup artist and vlogger Jeffree Star couldn't keep his comments to himself. He tweeted his outrage at the quality of the lip gloss applicator and Kylie Cosmetics customers agreed with him.

    Disappointed buyers started tweeting pictures of their faulty applicators. The scandal become too much to handle, forcing King Kylie herself to issue an apology video. The company even sent a brand new applicator wand to everyone who originally received a faulty product.

    Star's response? "How ironic that it took ME giving an honest review which got worldwide attention, to get @kyliecosmetics to make a statement," he tweeted. "There's no beef, I just have a passion for makeup and this industry. Glad the issue is now resolved."

  • May 2016 - A Vlogger Claimed That The Kylie Lip Kits Have The Same Formulation As ColourPop

    May 2016 - A Vlogger Claimed That The Kylie Lip Kits Have The Same Formulation As ColourPop
    Video: YouTube

    Beauty blogger Stephanie Nicole posted a great review of Kylie Lip Kits the first time she tried the products. But after the company reformulated the iconic matte liquid lipsticks, she posted a savage takedown accusing Jenner of stealing ColourPop Cosmetics' formula and jacking up the price.

    Knowing that Jenner's products and ColourPop's matte lippies are made by the same company, Stephanie Nicole grabbed a Lip Kit and a ColourPop lipstick and broke down the ingredient list in each brand's formula. The two ended up being almost exactly the same, aside from the $20 price difference.

    Stephanie Nicole's YouTube video became so popular that Kylie had to respond to the controversy. Her super-chill statement? "We don't have the same formula or exact colors but they are my friends and they do have some [bomb] products that I love. Check them out."